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Visiting Artist Program: August 23, 2010, Baltimore, MD |
Curriculum
Each workshop contains core curriculum pulled from these topics:
* Artistic Product Line Development
* Pricing & Financial Practices
* Marketing & Promotion
* Sales Practices
Specific course offerings will vary. Here are samples of our most popular sessions:
WHOLESALE 101 - What benefits will wholesaling bring to your business and your quality of life? This session will debunk the myths of wholesaling and address the questions artists need to ask themselves about product line, production costs, and studio time before making the transition to the wholesale marketplace.
HOW A JURY PERCEIVES YOUR IMAGES - Whether you retail or wholesale, show promoters and juries determine your success or failure, mostly based on your photos, whether on disk or on a mere handful of emulsion film held in place by cardboard or plastic. See what makes a good image. See what makes a bad image. See how to get into those important shows.
SUCCESSFUL BOOTH DESIGN - Display and lighting can make or break an exhibit. Booth displays need not cost a fortune—creativity and resourcefulness are what count. You will learn to design a display that complements your work, while being led through the many possibilities of construction and lighting techniques.
DYNAMIC SALES SKILL FOR ARTISTS - Being a dynamic craft seller takes practice. Learn the methods that will help you improve your sales with all kinds of customers.
POLICIES PROCEDURES & CONTROLS WHICH PREPARE YOU FOR THE BUMPS IN THE ROAD - Probably the most neglected aspects of any small business are these elements that can be costly and heart stopping. After over 25 years in the Gallery business, Nancy Markoe has experienced most! The information that she will provide is invaluable to help protect your business from unexpected situations for which you could have planned.
DISPLAY & MERCHANDISING TECHNIQUES - The art of displaying works to their special qualities and lead to sales. Creating the environment - details to ambiance.
EXPANDING YOUR INVENTORY - Choosing the right work for your gallery is just the first step to increasing your sales. Learn how to make the right choices and learn from the wrong choices in a seminar developed to help you expand your inventory.
TRENDS - How does an artist follow trends and why is it important? Learn the hottest current trends, where to look for them and how to implement them into your product line.
RELATIONSHIPS WITH GALLERIES - Developing a successful relationship with a gallery is a two-way street. Discover what galleries expect from their artists, and how to make reordering easy for them. Find out how they mark-up your work, and why.
GOALS- How to define them, what models other successful artists use, find out what you need to do, how to get the help you might need to do it.
CREATION AND EVOLUTION OF A WHOLESALE PRODUCT LINE - Illustrates the power of working within established categories as a means to direct market access. Explains about breadth and depth; design evolution; discontinuing lines/items; price ceiling; selling in multiples; price points.
SECRETS OF SUCCESSFUL ARTIST/GALLERY RELATIONSHIPS - Establishes an understanding of the artist/gallery relationship as a partnership, not adversarial. Ways of giving first, in order to see positive response naturally occur. Pro-active steps to make things good, rather than fix them when they've already gone bad.
LITERATURE FOR THE WORKING ARTIST - Every artist needs to maintain 6 elements of literature: images of work; image of self; artist's statement; description of technique; bio; resume or c.v. How to develop and maintain these.