About

The Arts Business Institute was founded as a 501(c)(3) organization in 2002 to serve a crucial, common need in the art- and craft-making communities – practical business education for creative entrepreneurs. Our founder, Wendy Rosen saw a critical need for aspiring artists to learn very specific business strategies employed by successful studio artists.

The Arts Business Institute partners with art nonprofits, business development centers and art education organizations across the nation to provide specialized technical assistance and business education for studio artists, craft professionals and creative entrepreneurs seeking to grow their businesses to a national audience of collectors and galleries.
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Workshop Locations: Arizona, California, Florida, Georgia, Hawaii, Iowa, Kentucky, Louisiana, Maryland, Maine, Maryland, Massachussetts, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Virginia, Washington, DC and West Virginia. More…
International: Canada, Ireland, Italy, Barbados, Bahamas.
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ABI brochure cover
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Curriculum:  The Arts Business Institute offers a structured curriculum developed by industry experts over the past 15 years. Courses include
Making Work That Sells
Creative Marketing for Artists
Sales Strategies
The New Marketplace
Building Gallery Relationships
Pricing for Profit
Wholesaling 101
Selling Art Online
Art Licensing & Copyright
The Corporate Art Market
Booth Design
Who Is Your Customer
Niche and Alternative Markets
Building an Effective Art Website.
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Our Unique Strategy:  Many artists struggle with the day-to-day tasks involved in running a business. The Arts Business Institute has created seminars that break down the sometimes-overwhelming tasks, such as accounting, production schedules, pricing and cost of sale, into clear manageable processes.  ABI distinguishes by offering seminars that are designed to provide creative entrepreneurs with strategies to handle both the complex and mundane left-brained business tasks that many artists avoid.
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Workshop Sponsors: National Endowment for the Arts, Handmade in America, Appalachian Regional Commission, American Made Alliance, The Lehmann Foundation, The American Made Show, Tennessee Valley Authority, Clark Hulings Foundation, The Rosen Group, and Square.
Presenting Partners: Valley Arts District (NJ), Handmade in America (NC), Tennessee Craft (TN), Edinboro University of Pennsylvania (PA), StARTup Incubator, Florida CraftArt (FL), Washington Artworks (DC), Maine College of Art) (ME, Maine Crafts Assn (ME), Volcano Art Center (HI), Arts Service Initiative of Western New York (NY), Glass Alliance of Northern California (CA), Naples Art Assn (FL), Rhode Island School of Design (RI) and others.
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Faculty:  Arts Business Institute faculty members range from artists and painters to webmasters, bloggers, accountants and gallery owners. One of the many benefits of working with ABI is the ability to choose from the most accomplished presenters. ABI faculty is hand-picked from the art community and they work together as a team to present the most up-to-date topics in a professional manner. The faculty members understand that each artist has a unique set of needs, and they strive to provide information to the broad group of artists as well as on individual levels. More…
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Follow-Up: The Arts Business Institute tracks graduates with mentoring, networking and online tips and services. Results:  The goal of every workshop is to provide artists with the business tools that they need to succeed from online networking, workshops, to long term mentor support.  Talk to any one of our 2,000 successful graduates who credit ABI with their launch success.
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