Artist Profile: Stacy Simbrom

Handmade mirror with sun themeStacy Stimbrom is a veteran exhibitor and faculty member with the Arts Business Institute. She presents her work and talks about the program.

Producing handmade boxes, mirrors, hooks, lamps, jewelry holders and more, Stacy Simbrom of Angels with Attitude has sold her work wholesale for over twenty years. We asked her to share what she does to help other artists get started in the business.


Handmade Kitty sculpture


ABI: How did you get started in your business?

SS: About fifteen years ago, I was doing wholesale shows that were directed toward the American Country Market. During that period, my (now) husband and I eloped in Newport RI. While staying in a Bed & Breakfast, I found some issues of ‘American Style’ magazine lying around the room. I had never seen that magazine before and I was stunned by the art I saw. I had never realized that there was actually a venue for my “dream art” – the stuff I really wanted to create and develop, but there it was! I told my husband that my dream and new goal was to have my work shown in ‘American Style’. And so it began.



ABI: As a faculty member with the Arts Business Institute, how did you provide help and support to other artists?

SS: I truly believe in ABI. It provides participants with the best tools and support to succeed in wholesale. If I had had access to a program like ABI when I was starting out, it would have shaved years off of my learning curve! As a member of the ABI team, I was able to assist in providing information on product development, branding marketing and presentation. Not to mention at lot of very necessary moral support.


handmade moon box


ABI: What are your best suggestions for other artists interested in wholesaling their work?

SS: My best advice for new artists would be to invest just a small amount of time and effort into your business by taking the ABI workshop if it is at all possible. ABI will provide you with the best foundation for success, not only with the information that it provides, but with the network and community of artists and professionals in the arts and related fields.


handmade wood sculpture


Also, never rest on your laurels. I know that seems obvious to some, but being a successful artist in this field depends on you being able to create continued interest around your evolving work. This involves continuously staying on top of your marketing and presentation. I try to always give my clients a reason to come back and to discover what is new and different.


Handmade box


ABI: Tell us about the New Exhibitor Mentorship Program at the Buyers’ Market.

SS: The Mentorship Program is very important to me and I am quite proud of it. Rosen/The Buyers’ Market is the only organization that I know of that invests so greatly in the programs that cater to and encourage the success of their artists. Rosen provides pre-show webinars, newsletters and guidance to prepare their exhibitors before they ever set up their booths on the sales floor. The support continues throughout the show. I personally try to see every new exhibitor on the sales floor. The only time I don’t make contact is if the artist is not in the booth, or is with a buyer. And even then, I’ll try back another time or two!
handmade whimsical sculpture
I try to answer any questions that the artist has as well as offer booth and product suggestions. The information I provide is based on my twenty years of survival in the wholesale marketplace – as an exhibitor and artist, and before that as a marketing consultant and marketing director for a large regional shopping mall in NY.
Handmade wall hooks
I often keep in touch year ’round with new artists. The relationships help me to grow as an artist and as a mentor as much as they (hopefully!) help the new artists to develop and grow. On a much larger scale, I like to think that it helps the community of American Craft as a whole. With all that technology has given us, it has become much more important to keep American Craft alive and thriving as a part of the heritage we leave to our future generations.
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