Austin, Texas

Austin Art Business Summit takes place on October 21-22, 2017

The Creative Arts Society and Arts Business Institute present a professional development event for artists and makers

October 21-22, 2017

 Taking place at Soma Vida

2324 East Cesar Chavez Street, Austin, Texas 78702

Join us in the fabulous arts destination city of Austin, Texas for an intensive weekend summit focused on growing your creative small business. This program teaches practical, step-by-step, actionable strategies.

 

JJ Jacobs praises ABI for her workshop experience

  

Schedule at a Glance

Friday, October 20th – Reception/Networking at Soma Vida

7:00 – 8:30 p.m. Keynote “Welcome to Austin” Guest speaker: Michael Abedin, Editor of Austin All Natural Magazine 

 

Saturday, October 21st

9:00 a.m.  Registration 

9:30 a.m. – 10:30 a.m.    Creative Marketing Strategies – Carolyn Edlund

10:45 a.m. – 11:45 a.m.   Pricing for Profit – Rosen/Edlund

11:45 a.m. – 12:45 p.m.   Lunch – special presentation “What You Need to Know About Fine Art Printing” with guest speaker Neil Ganucheau, CEO of Skyline Printing

12:45 p.m. – 1:45 p.m.     Wholesale 101 – Wendy Rosen

2:00 p.m. – 3:00 p.m.       The Corporate Art Market – Carolyn Edlund

3:00 p.m.  – 5:00 p.m.      Individual Artist Consultations (pre-scheduled)

 

Artist Anne Hempel talks about her experience at an Arts Business Institute bootcamp

 

Sunday, October 22nd

9:30 a.m. – 10:30 a.m.     Making Work that Sells– Wendy Rosen

10:45 a.m. – 11:45 a.m.   How to Sell Your Work Online – Carolyn Edlund

11:45 a.m. – 12:45 p.m.   Lunch – Artist and Expert Panel Discussion

1:00 p.m. – 2:00 p.m.      Introduction to Art Licensing – Carolyn Edlund

2:15 p.m. – 3:15 p.m.       Sales Strategies for Artists – Carolyn Edlund

3:15 p.m. – 5:00 p.m.      Individual Artist Consultations (pre-scheduled)

 

Glassblower Jake Pfeifer talks about the results of attending an ABI workshop

 

Individual Course Details (all include Q&A)

Creative Marketing Strategies

This presentation will transform how you approach marketing. How to understand your target customer and build a compelling message to reach them. Traditional and new marketing methods, with creative and unusual examples. How to start a marketing calendar, get publicity, design email marketing campaigns, press kits and more. 

Pricing for Profit

Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct pricing formula to grow your business. What defines “profit” and why is it essential? Learn how to add value to your work. This talk is in two parts: pricing for wholesale/retail and pricing for fine artists.

Wholesale 101 

A foundational course that addresses the how’s and why’s of wholesale. Learn the power of leveraging your work through repeat orders with galleries and retailers, what buyers want, and how to build a business using the wholesale model. Practical steps to enter this marketplace, and understand best practices.

What You Need to Know About Fine Art Printing

A walk-through of the full process from scanning to printing to shipping and fulfillment services. Each step includes key details, plus elaboration on the importance of using reproductions as a means of marketing, and adding value to your originals and overall brand.

The Corporate Art Market

How do artists sell their work for display in offices, restaurants, and other business environments? Learn the basics as well as advanced techniques. How to sell to architects, interior designers, building managers, curators for hospitals, and other venues.

 

Artist Rebecca Williams describes the results of her experience at an ABI workshop

 

Making Work That Sells

Building a body of work in a cohesive signature style. Sources of inspiration; building a collection; design and detail; establishing a brand. Understanding trends; adding value to your work.

Introduction to Art Licensing

What is art licensing and how can artists earn money in the industry? This lecture presents the basics. How licensing contracts and royalties work; how to market your art to potential licensees; working with licensing agencies; exhibiting at industry trade shows. How to best put together an effective portfolio for licensing, and structure your art website for licensing purposes.

Artist and Expert Panel Discussion 

Hear directly from artists, makers, gallery owners, art dealers, museum curators  and experts working in creative businesses every day. This popular part of our workshop program gives attendees the chance to ask questions and gain insights into the world of making and selling art and handmade goods.

Sales Strategies for Artists

This talk presents strategies essential to increasing your sales volume through making your work collectable, leveraging your designs, selling consultatively, overcoming objections, structuring your collection; selling concepts and packages.

How to Sell Your Work Online

Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including Print on Demand, online galleries, and more. Learn how to avoid the most common mistakes made in online selling; how to give the best presentation and increase sales.

Personalized Business Consultations

This workshop has a limited number of appointment times for attendees who would like to schedule a face-to-face consultation with one of our presenters at the end of each workshop day. These 20-minute strategy sessions may include portfolio review and critique, discussion of potential markets, pricing questions or other challenges. Schedule your appointment at the time of registration for an additional $30 charge.

Our Program Speakers & Experts

Wendy Rosen

Wendy RosenWendy Rosen is a nationally-recognized arts advocate who has been mentoring artists and makers for over 35 years. Her first book “Crafting as a Business” is considered a classic seminal guide to the handmade business, and she is frequently sought after for business consulting. She is the founder of The American Made Show, The Arts Business Institute, and the American Made Alliance. She is the publisher of NICHE Magazine for retailers, and recently launched the online wholesale portal Best in American Made which matches bestselling production studios with retailers.

Carolyn Edlund

Carolyn headshot thumbnail 2015Carolyn Edlund’s background includes owning a production ceramic studio for twenty years, selling extensively at retail and wholesale. Subsequently, she spent several years as an outside sales rep for art publishers, paper and gift lines. In 2009, she launched the site Artsy Shark, which is recognized as a “top ten” art business blog. She does extensive private consulting for artists, has written five e-courses on the business of art, and authored hundreds of related articles. 

Michael Abedin (Keynote Speaker)

Michael AbedinMichael Abedin is publisher, editor, sales manager, janitor, and spiritual advisor of Austin All Natural magazine, Austin’s only homegrown natural and lifestyle publication. He’s also teaches holistic healing classes and is a long-time professional martial arts instructor, has been in Austin longer than he cares to mention, and will share his own somewhat unique point of view on the whole Austin weirdness thing. His presentations are known for humor and off the wall improvisation, and include valuable tips for getting your work out to the public.

Neil Ganucheau (Special Guest Speaker)

Neil Ganucheau, special guest speaker at the Austin Art Business Summit. Learn more at www.ArtsBusinessInstitute.orgCEO and owner, Neil Ganucheau, started Skyline Printing in 2010 to help the local art community by providing high quality giclée reproductions. Skyline has grown since then to an 11,000 sqft facility with 8 employees.

 

 

JOIN US FOR THIS IMPORTANT LEARNING EVENT!

Personalized consultation appointments are extremely limited and should be pre-scheduled at time of registration. Consultation fee is $30.00 over and above tuition cost.

Registration for this event is  $295.00 

 

Register Now

 

 

Thanks to our co-sponsors and local supporters for this event:

Art Storefronts logo

Austin All Natural Magazine

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