Attracting Customers to Your Trade Show Booth

By Wendy Rosen At any wholesale craft market, gift show or trade show event you have just 3 seconds to grab the attention of a buyer.  There are several “tricks of the trade” to draw potential new customers to your great artwork… some are obvious, others are covert.  Here are just some of the secrets […]

Who are your Customers and Art Collectors?

By Wendy Rosen All too often it’s no about how much is in the wallet of your customer, it’s about what’s in their head and heart.  Learn how to identify and track the demographics, psychographics, and lifestyle choices of your customers …and learn how to grow that customer base.

Strengthening Customer, Gallery and Collector Relationships

By Wendy Rosen Every customer begins somewhere… did they see you at an art fair?  On a website? Referred through a friend? Your success in selling your art depends on creating a path, or to be more visual… a ladder of exposure, contact and commitment.  The bottom rung of that ladder is just the beginning, […]

Keeping Track of your Customers by Wendy Rosen

Techniques to Increase Your Artwork Sales

By Wendy Rosen Increasing the sales of your artwork can be a real challenge.  You became an artist because you were observant, creative and had a message to share… now you need to adapt those same skills to learning about how others view and value your artwork.

Advertising for free… (almost) Co-Op Advertising 101

By Wendy Rosen Imagine how much you could grow your art or craft business if advertising was… FREE!  This video will share the marketing secrets of big corporations.  These tips are proven success strategies by successful artists who use American Style magazine coop ads to promote their works to thousands of art galleries.

Moving from Consignment to Purchase

By Wendy Rosen Years ago, most galleries relied on the “consignment” business model… today as artists leverage low production, exclusivity and high demand, things are very different.  As an artist you need to devise art gallery relationships that have mutual risk, and mutual reward.  Converting from consignment to purchase might take time… but it’s a […]

Communication with New Clients by Wendy Rosen

Brand Appeal for your Artwork

By Wendy Rosen How do you leverage your brand to increase sales?  Your artwork needs to have it’s own unique voice, and to express your own visual signature, to share your unique message.

Growing your Craft Business

It’s never been a better time to start a business selling handcrafted “Made in America” or “Made in Canada” works!