50 Ways to Promote and Sell Your Art or Craft


1.  Create a website – with your own domain name, which you own. Use your name as the URL, or your name and “art,” “studio,” or similar wording. Using a host such as Bluehost or HostGator will provide an inexpensive way to show your work to the world. WordPress is the most popular software to use – and it’s free. OR, check out this article about the top website builders that set up very quickly.

2.  Have your work professionally photographed. Use those top-notch images on your website and to apply to competitions, retail fairs and wholesale trade shows

3.  Submit your website to search engines such as GoogleYahoo, and  Bing to attract traffic from online searches.

4.  Start a blog on your website, and add content frequently. Offer an email subscription to your site through Feedburner. A short testimonial below your subscription opt-in box will help sign up readers.

5.  Open a free Google Analytics account. Check where traffic is coming from, and where you are making the most impact. Link back to and cultivate those sources that promote you. Analytics can also track any ads you create and income derived from them.

6.  Submit your blog to directories such as TechnoratiNetworked BlogsBloggernity, and BlogTopSites and DMOZ.

7.  Join online discussion forums, and engage in conversation. These create backlinks to your website (which help with Google page rank). 


9.  List blogs you respect on your blogroll, and ask for backlinks from them. As others find your site content useful, they will share and link to you.

10. Hold an online contest on your website, with a piece of your work as the giveaway. Promote your contest through social media.

11. Hold a Twitter auction of a piece of your work. Bidders post their offers during a set time limit.

12. Sell retail online at sites such as EtsyZazzleCafé PressArtFireRedBubbleHandmade Artists ShopiCraft,  and Behance.   

13. Interested in licensing your art? Here’s one option: get in touch with art licensing agencies for possible representation. Here’s an agency list to get you started.

14. Apply to make public art. Applications are usually made on a statewide basis. Google your state website search for “public art” to access submission forms.



16. Put a link to your website, Twitter page and Facebook page in your email signature. Wise Stamp is a useful website which helps you do this.

17. Network on LinkedIn. This site provides excellent connections, because serious businesspeople gather here. LinkedIn can provide referrals for you to sell and meet other people who can aid your career. You can search to find people you would like to contact and request connections.

18. Regularly update your LinkedIn status with your most recent work or event. This gets shared to all your connections. You can also pull your blog feed into your LinkedIn profile, which will update regularly.

19. Contribute to discussion groups on LinkedIn. These are excellent places to find reps, customers or other artists to work with. Focus on giving good information and helpful input. Include links to articles you respect, or your own website.

20. Partner with a charity and donate a portion of your profits to them. Ask them to cross-promote you as well. 

22. Open a Twitter Account, and start making connections. Share interesting web content, not only your own links. Be kind, supportive – and retweet frequently. Use hashtags # to tag “key words” in your posts. 

22. Use BufferAppHoot SuiteTweet Deck or Social Oomph to manage and schedule your tweets and share more often. 


24. Install the Sociable plugin feature on your WordPress blog to encourage sharing of your posts – and don’t forget a “Reweet Button.”

25. Create a Facebook Group around your area of expertise, and start interacting. Invite and include your Facebook friends and connections.

26. Make a Facebook fan page for your business (you must have a personal account first). Direct your blog feed to post directly onto your fan page (and your Twitter and LinkedIn accounts too!)

27. Use Wix or Heyo to customize your Facebook page. You can create a “reveal page,” collect email subscribers and show your work as a gallery. Very impressive!

28. Put a shopping cart on your Facebook page, to catch shoppers ready to make that purchase without clicking to your website. 

29. Become an arts reporter on Patch or Examiner, becoming a recognized local expert on these online local news sites. Your profile will remain on the site, and should contain links to your website and blog.

30. Get publicity by signing up to be a source on HARO,  and respond to “queries” from reporters that match your story and your business.

31. Hire a Public Relations specialist to help with a product launch, to get massive amounts of publicity and access to the Press. 

32. Writing your own press release? Submit it for free to FlacklistFree-Press-ReleaseFree-Press-Release-CenterPage ReleasePR.comPR Urgent, or Top-Best-News.

33. Create your own print advertisement, or work with other artists to make a larger ad in your niche. Promote your line, your participation in a show, and your art!

34. Using Vlogging (video blogging) to post updates to your blog. Make sure to tag your videos with key words, making you more searchable.



36. Put your work in the hands of celebrities! Check out The Artisan Group which specializes in celebrity gifting. 

37. Create an email newsletter to send to your email list. This is an opt-in list, and can be your blog subscribers, customers who sign guestbooks at your events and shows, and other interested people who have given permission for you to contact them.  Mail Chimp is a good site to work with, and is free.

38. Send your newsletter every few months or so, keeping your prospective customers up to date on new work, your show schedule, special commissions, exhibitions, etc.

39. Start a podcast. Use on your blog or on another website page. Submit your podcast to iTunesOdeoPodcast Alley, and PodOmatic.

40. Create your own radio talk show on Blog Talk Radio.

41. “Trade” interviews with other hosts on Blogtalk radio so that you get interviewed, too!

42. Create a Flickr account and upload your portfolio, then share.


44. Get funding for a charitable or public project you plan to do through crowdfunding sites like IndieGoGo, or Kickstarter. Create a video about your project and start soliciting contributions to make it happen.

45. Do you make a line which is great for interiors? Get listed free as a professional/artist on Houzz.com, the largest photo database on the internet for interior designers, architects and homeowners.

46. Is your line fashion or jewelry-oriented, or appropriate for female 20-somethings? Sign up free at Wanelo.com and create collections of your work to sell – it’s like Pinterest with a shopping cart!

47. Schedule an open studio event and get prospective new collectors in the door!

48.  Create a show or exhibition at a “pop up gallery.” This can be an empty storefront or other temporary space where you show your work. Invite other artists to participate. Then do massive publicity to bring in the shoppers.

49. Join a local guild, and interact with your creative community.



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