Artist & Maker Pricing Strategies

At every workshop presented by The Arts Business Institute, we teach pricing strategies. This topic is one of the most challenging and confusing for artists, and is essential to the health of your small business.


Artist and Maker Pricing Strategies 

Is my work priced correctly? How can I know?

Should I be charging more, or less – and why? How and when should I raise my prices?

These are common questions that many creative entrepreneurs have with regard to the work they produce. Our Artist & Maker Pricing Strategies course answers these questions, but goes much further.  addressing other pricing concerns, such as:

  • Basic Pricing Formula
  • Understanding the markup to retail
  • Pricing consistency
  • Working with galleries
  • Adding value
  • Controlling costs and becoming more efficient
  • Plus much more

This online course is delivered it it’s entirety upon purchase, and each student can work at their own pace. Use our templates for pricing, and watch the videos that accompany each unit. We use case studies, self-evaluations and specific examples to help guide you through the pricing process and your business planning.

Want more information on how to price your own work correctly, and use strategies to grow your business?




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