Artist Success: How Painters Sell Their Work

How do painters earn a living? We interviewed three women artists who have different approaches to marketing and selling their work.


Collage of artwork by Linda Apriletti


Linda Apriletti

I have found that having my own business in art is much more fulfilling, and am able to use my business experience and knowledge for my own business. I sell most of my paintings on my own at outdoor art festivals (higher end fine art shows) for six months of the year. I regularly send out a newsletter to my list before events and also to show new paintings. Also, I mail out my postcards to previous collectors ahead of time with information on the events I will be exhibiting at in their area. I am represented by a gallery in North Carolina where I paint more during the summer and give them my mountain landscapes from that region to sell.


Collage of artwork by Maria Rizzo


Maria Rizzo

I have been promoting my art through different solo and group art shows around my area and through juried art competitions. When I organize my own shows, I rely heavily on the press release which has led to multiple articles that not only promoted my art but increased the attendance to my art events. Also, I have partnered with a local health store at which I am the artist-in-residence of its art gallery; thus, my paintings and art classes are available to their customers year round. Lastly, I write an art blog and connect with my customers with Instagram and Facebook.


Collage of artwork by Nataliya Gurshman


Nataliya Gurshman

My art collectors receive a part of my soul, experience my artistic process, become aware of my sensibilities, attractions, loves and passions. I have a mailing list that I maintain where I inform my collectors of new pieces, art shows or just keep in touch by sharing glimpses of my creative life. Additionally, I have a very active Instagram account, advertise on Facebook as well as post on my artist’s Facebook Page. Moreover, I designed a site especially for small pieces where people can purchase my works directly. My work is everywhere on the web from Fine Art America to Saatchi Art. I thrive to be on top of everything, including my family.



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