Wholesale Start-up for Professional Artists

Introduction to wholesaling your artwork to museum shops, art galleries, jewelry stores and luxury retailers.

History of the American Craft Movement

How did the craft movement grow from hobby craft to the professional craft marketplace? Today there are more than 10,000 retailers selling contemporary American craft art.

Adding Value to your Artwork

Does your artwork speak for itself? Probably not! Every object, product or work of art needs a little help translating your message to a potential customer.

Understanding Cost of Sale for Artists

While travel expenses are obvious, there are hidden expenses that few artists count. Time out of the studio is one often neglected item.

Retail Art Fairs vs Wholesale Shows

Are you selling your work at half-price? Probably not. If you select only the “better” art fairs you’ll be able to increase your retail prices. Most artists at “average” retail fairs are already selling at wholesale!

Starting Out in Wholesale – Selling to Galleries

The Arts Business Institute can provide you with not only classes on starting a wholesale business, but also mentors, gallery owner advisors and experts to help you step-by-step.

Attracting Customers to Your Trade Show Booth

By Wendy Rosen At any wholesale craft market, gift show or trade show event you have just 3 seconds to grab the attention of a buyer.  There are several “tricks of the trade” to draw potential new customers to your great artwork… some are obvious, others are covert.  Here are just some of the secrets […]

Who are your Customers and Art Collectors?

By Wendy Rosen All too often it’s no about how much is in the wallet of your customer, it’s about what’s in their head and heart.  Learn how to identify and track the demographics, psychographics, and lifestyle choices of your customers …and learn how to grow that customer base.

Strengthening Customer, Gallery and Collector Relationships

By Wendy Rosen Every customer begins somewhere… did they see you at an art fair?  On a website? Referred through a friend? Your success in selling your art depends on creating a path, or to be more visual… a ladder of exposure, contact and commitment.  The bottom rung of that ladder is just the beginning, […]

Keeping Track of your Customers by Wendy Rosen