How Artists Can Use a Vision Board

What’s a vision board? An expression of your goals and dreams, manifested in a group of images that are meaningful to you.

Making a vision board can help you identify and clarify what you want to create for your own business and your art career. Visualization is a way to stay inspired and focused on those goals, especially when you use your board on a daily basis.



Traditionally, a vision board has been created on poster board, with images that were cut out of magazines, or drawn. However, you can make a digital vision board on your computer, mobile device or even on Pinterest. This makes it easy to change and adapt your board as you like. You can add affirmations to your vision board, which act as inspiration and encouragement for yourself.

Where do you start? Think about what is important to you. Do you want to have a full time business as an artist or craftsperson? Would you like to teach, own a gallery, inspire and coach others, or use your creative abilities to further a cause you are passionate about?

There are as many individual visions as there are artists, and every artist has strengths, challenges and their own unique dreams. That means that everyone will go about achieving theirs in a different way. Vision boards can help you as an artist understand better what you want, what you need to do to get there, and what your stumbling blocks are.

What holds you back from realizing your vision? Usually it’s some kind of self-limiting belief. Some examples:

  • I’m not talented enough
  • No one wants to buy my work
  • I can’t charge enough for my art to be profitable
  • My family and friends don’t support and believe in me
  • My business skills are lacking, or non-existent
  • I’m afraid of rejection
  • I don’t have a clue where to start …

Many of these are self-imposed. They can give us an excuse for not persistently working on our goals, or even giving up completely. These beliefs can hold you back for years – or completely derail your art business.

Fear  is an especially powerful emotion which is the basis for many of our self-limited beliefs. But – you are in control of your thoughts, and you can work through it. Acknowledging this, and getting support and feedback from your art community  can make a huge difference. You move past your fear and self-limiting beliefs, and step into action.

Your art community, whether online or in person, and any mentors  you may be working with are also a source of validation and encouragement. Seek them out. Working in isolation can be detrimental to artists who want to grow and expand their businesses.

Replacing negative self-talk with positive self-affirmations is another part of using the vision board. Written affirmations on your board inspire you to stay consistent and persistent in your journey. Setting long and short-term goals, and measuring your progress can be indicated on boards as you begin to achieve your dreams.


The Arts Business Institute provides consulting services for artists looking for business mentors and advising.

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