How to Display Your Handmade Work for Maximum Sales

The better the presentation, the more your work will appeal to your audience. Use these tips to create a compelling display.



Avoid Clutter – Give each piece in your display some “breathing room” to let it shine as a special work that deserves attention. When products are merchandised in a cluttered way, they tend to look more like commodity items, and thus less valuable and less desirable.

Play up the Lighting – Display lighting is one of the most important elements you need to create a dramatic presentation. Your customers need to see your work clearly, and a well-lit display will provide that. But lighting also sets a mood, and can highlight particular items that you want to promote (your bestsellers, perhaps?) A booth that is bright and welcoming tends to pull in more shoppers at shows and festivals.

Make a Splash with a Showpiece – Have a spectacular piece of high-end work that is perfect as the center of attention? Create a display using it as the star, but with lower-end items around it. That showpiece may not sell, but it will serve to create a buzz, show your artistic abilities, and sell the lesser expensive items that might fit shoppers’ pocketbooks better, in the same display.

Use Odd Numbers and Multiples – Set up your display using an odd number in groupings, preferably three pieces, which is the “magic number” that keeps the eye moving (even numbers tend to be less interesting in displays.)  A row of similar items will also stand out to buyers. Some merchandisers suggest that a pyramid-shaped display can be effective in grabbing the attention of shoppers.

Eye Level is “Buy Level” – Store managers know that eye level is the best placement for selling products. You can take advantage of this strategy to put bestselling merchandise right in front of your customers’ eyes. Don’t make them bend over or stretch to see what you have displayed – make it easy and appealing!

Encourage Handling – When a potential customer picks up an item they are considering, it is “3/4 sold” – which means that you should make your work accessible and touchable, unless you are selling smaller, expensive goods that could be stolen, or very fragile items.

Your display is only part of the equation (a great artist story, plenty of information for the shopper and good selling skills are also helpful), but often the way you present your work is the first visual clue to customers that you have something exceptional for them to consider.



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