Know Your Target Market

Are you creating your work for a specific audience? Here are some benefits:


Glass Artist Exhibiting at a Show


You are more productive. Knowing your target customer means that you can totally focus on the market you want to reach, and can avoid “scattershot” marketing attempts. When you narrow down your efforts to reach out to those customers who are a perfect fit for what you make, you save time, energy and money that would be spent going after anyone else.

You know where to go. If you are targeting pet lovers with your artwork, where will you go to sell? Where the pet lovers go. What magazines and blogs do they read? Where do they hang out online? What organizations do they belong to? What charities do they support? What issues do they care about?

You can make a difference. When you truly care about and are committed to the niche you are approaching, you understand and “click” with the people there. You can start to build relationships, gain customers, and also repeat sales. Being a presence in that group gives you an opportunity to stand out. And to become a leader, and advocate for that niche.

You’re the obvious choice. When you become well-known to the people who care about the niche you serve, you become a big fish in a small pond. If your body of work is highly specialized, you can become the go-to person for what you offer.

Take advantage of the market knowledge that you have to reach out to the right audience who will appreciate and collect your art.


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