Make Your Line More Gift-Worthy

Want to increase your holiday sales this year? Make it easy for customers to get in the holiday spirit with these ideas.




Price it Right – Does your collection have a sweet spot pricewise? Put together selections of your work at different price tiers for your customers, so that they have a wide selection of choices. Then, be sure to reach out through email marketing to your list of existing customers, prospects and contacts.

Smart Packaging – This can make a huge difference in presenting your work as a great gift. Do your handmade items come in boxes? Are they ready to wrap and tie on a bow? Do they have packaging that tells your story, and shares information about the piece? Share this on the box, hangtag or perhaps to accompany a matted print inside a cellophane package.

Try Bundling – Have you ever considered creating a “gift basket” of your work? You could include a number of items that work together to create a very special gift that is ready to give. For example, if you make handmade sushi boards, combine one with ceramic dishes for sauce, chopsticks and a cookbook. Or, put together a suite of jewelry, mittens/scarf/socks or other bundle that makes a perfect gift at the right price point.

Gift Cards – This is an easy way to offer gift shoppers the option of giving something from your collection without having to know what the recipient would choose. Either offer gift cards year round, or create gift certificates such as these from Paypal. No need to worry about returns or guarantees with this option.


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