Mark Your Calendar for the ABI August Workshop

Don’t miss this opportunity to learn how to produce, market and sell your handmade work to a national audience!

The Arts Business Institute has partnered with ValleyArts of northern New Jersey to present a special one-day educational business workshop for artists on Saturday, August 10, 2013.

The event will be conveniently located in W. Orange, New Jersey, near New York City. Artists and craftspeople are encouraged to register now and take advantage of this unique opportunity!


This workshop is geared for artists and craftspeople serious about launching and growing sustainable small businesses, or moving from consignment to wholesale. Workshop topics include:

  • What Sells? A Formula for Success (Wholesale 101)
  • Creative Marketing for Artists
  • Product Development
  • Selling Strategies for Wholesale

A highlight of the day will be individual, personalized artist critiques and consultations. Critique appointments are very limited and must be pre-scheduled. Presenters are Wendy Rosen, Founder of The Arts Business Institute and the Buyers Market of American Craft, and Carolyn Edlund, ABI’s Executive Director and an arts consultant.


ABI Workshop Class


Tuition  is $95.00 for the one-day workshop, which runs from 9 a.m. – 3:30 p.m. Critiques are $30 additional.

The ValleyArts District  is the result of an amazing revitalization concept which has transformed the township of Orange, New Jersey. Orange had once been a thriving manufacturing center, but many jobs were lost when local factories closed. It is now a vital and dynamic center for the arts, both performing and visual. Artist apartments and studios, classes, galleries and festivals are a part of this new arts district.

Learn more and register for the workshop here.



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