Massachusetts Art Business Workshop Announced

The Arts Business Institute will present a one-day workshop in Holyoke, Massachusetts on October 24, 2016, co-sponsored by Mass MoCA and Assets for Artists.


MASS MoCA 2016 Workshop

Artists and makers who want to learn how to more effectively price, market and sell their creative work will benefit from our one-day Sales Intensive workshop. Speakers for the program are Wendy Rosen, Founder of The Arts Business Institute, and Carolyn Edlund, ABI’s Executive Director. Five topics will be presented, with Q&A available during each of them.

The program will cover:

  • Creative Marketing for Artists
  • Wholesale 101
  • Pricing for Profit
  • Sales Strategies
  • Selling Art Online

This workshop is appropriate for artists and makers of all types. It will present essential business strategies that are valuable for new entrepreneurs through experienced studio artists who want to increase sales or enter new markets.

Registration for this program begins at 10:00 a.m. The workshop day ends at 5:00 p.m. and lunch will be provided for all attendees. Regular tuition for this workshop is $125.00, with an early bird registration special of $100.00. This special rate expires October 1, 2016.



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  1. Amarilis Martinez says:

    Hi, I would like to know if this workshop is offered yearly to see if I could attend next year. Thanks.

    • This workshop has been presented two years in a row in Massachusetts, however we cannot say whether it will take place again next year. Watch our workshop schedule to see if there is another one taking place near you.

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