Smart Holiday Merchandising Tips

Nancy Markoe

Nancy Markoe

It’s fourth quarter, and holiday buying has started. The owner of the Nancy Markoe Gallery in Florida shares some ways to increase sales.


What do shoppers want? A fabulous gift that is easy to purchase and ready to give. Nancy Markoe displays a large range of handcrafted work from 500 artists in her gallery, in price points to suit any buyer. She uses creative displays to suggest some very tempting gifts. We loved our shopping trip and took some quick shots of smart merchandising.


Coffee and Mug


Ready-to-give hand thrown ceramic coffee mug and coffee together, packaged in a gift box with sparkly ribbon makes a delightful gift for any shopper. Both items are Made in America – the mug is handcrafted in Tennessee, and the coffee is made by monks in Wisconsin.

“We really think out holiday gifts,” says Markoe, “We keep an eye towards gifts that can retail for under $50 and under $30. This led us to bundling, but we always look for American artisanal products.”


Dip Chillers


These great sellers are “Dip Chillers” which are merchandised with instructions, recipes and even fake ice cubes to give a visual cue to how they can be used. This unusual handcrafted item would make a perfect hostess gift.


Microwave Egg Cooker


More innovative ceramic cookware includes these “Microwave Egg Cookers,” which would  make a really “Wow” gift for anyone. Note the clear signage with the breakfast sandwich that really grabs attention, turning these products from “What are they?” into “I need one!”


Tea & Mug


A suggested holiday gift for the tea lover includes handcrafted mug, handmade wooden tea strainer and your choice of flavored teas – all made in USA, of course. Nice!


Serving Ware


Grouping complimentary products together is a perfect way to cross-sell, such as including a spoon with serving ware, necklaces with earrings, or working with a theme, such as garden items. Get creative in your merchandising, tell the story of each piece, and make it easy for the customer to imagine owning or gifting your work as well.


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