New Studio Solution Helps Artists Leverage Designs

Manufacturer FabricZoom offers an affordable printer that can help 2D artists use new formats for their designs.


Floral Fabric printed on the FabricZoom printer.


Are you an artist with a portfolio of 2D art who would like to leverage your work by placing it on other products? Print on demand providers offer one solution, by printing and fulfilling orders, but this method usually only adds up to a small stream of income for artists. The lion’s share of the work is done by the POD provider, who in turn keeps the lion’s share of the price of each sale. Artists usually only earn royalties on their designs, or a small percentage of the sale.

However, if you are looking for a solution that you can use right in your own studio, you may be interested in the new printers being manufactured by FabricZoom. Available in 39″ and 57″ widths, and affordable priced at around $2,000, they can be used in-house, producing fabric that can be made into clothing, scarves, accessories, pillows or other products.


FabricZoom printer in action


“We found a way to manufacture printers in small quantities, using “off the shelf” and 3D printed components, so they are much cheaper,” says Charlie Runckel, who founded the Portland, Oregon based company. He explains that artists with individual studios are a perfect fit for these printers, although quilters and tailors also have found the technology to be useful, and interior designers may use the printers to produce custom upholstery designs.


Yards of fabric produced by a Fabric Zoom printe


One of the strengths of the printers is that they are versatile, and can print on unusual fabrics that are thick or textured. The inks that are used in the printers are suitable for natural fabrics, such as cotton, silk, rayon, and linen.

An accompanying software program allows the artist to upload their work to print custom designs on fabric, and change color palettes easily if desired. Each FabricZoom printer can print 1-2 yards of custom fabric per hour, with an average ink cost of approximately $1.00 per yard. The yardage can then be used to create any number of products that the artist can sell as products, directly to the public, or through wholesale or consignment methods.

As of October, 2017, these printers are in beta, and have been used by several businesses with good results. Orders have begun to come in from new customers as well. If your creative business could benefit from an in-studio fabric printing solution, visit their website to learn more about these printers and availability.


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