Niche Markets in the New Economy

Do you make work that fits neatly into a niche? Trade shows, conventions and other opportunities exist for specialty items that appeal to the core audience for these markets.


Trade Show


These niche shows might just fit the bill for what you sell:

National Stationery Show – Sell greeting cards, calendars, journals or other work on paper? Buyers come from all over the country to purchase, and entrepreneurs with a wholesale line can do well here. Takes place in May at the Javits Center in New York City.

Surtex – Interested in licensing your artwork? This trade show runs concurrently with the National Stationery Show in New York. Exhibitors include artists who license and licensing agencies who have imagery available for license to manufacturers throughout the country. Find out more about licensing here.

Pet Expo – Do you wholesale pet-related products that are handmade? Check into this trade show, which is the largest of its kind. Located in Orlando, Florida, it takes place in March.

Christian Trade Shows – The Christian market is $4 billion per year. Does you work fit into this niche? They run a series of trade show events throughout the year. Check their site for details.

New Age Expo – Perhaps your line is spiritual in nature and would be a perfect match for this market, which includes a variety of products ranging from gems and jewelry to books and garden items. Is it a fit for your collection?

Halloween and Attractions Show – Is your collection positively spooky? It may be a smart move to look into this trade show, with vendors who sell items that relate to the growing mania around Halloween.

American Made Show – Handmade goods created by American artists and artisans are the offering here. Held in Washington, DC each January, it attracts retailers from around the US and Canada looking to buy for their stores and galleries.

Want to browse through lists of trade show possibilities? Check out the Events in America website.

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