Plan Your Trade Show Marketing Schedule

Have a trade show coming up? Get your marketing plans in place now for before, during and after the event.


Trade show floor


We recommend that when creating your marketing plan, you make a handy checklist to be sure you haven’t missed anything. Here is a sample marketing plan:


  • Pre-show invitations to buyers and prospects
  • Note important dates to get press releases in, and send them
  • Send show passes to selected important prospects
  • Make phone calls to set buyer appointments at show
  • Ads submitted to trade publications
  • Send copies of recently published articles, advertisements or press releases on new products to current customers & prospects
  • Make sure show signage is ready
  • Announcements on blog about attending show
  • Write and schedule email newsletters announcing your participation, booth number, show specials, etc.
  • Promote the show to blogs, writing guest articles about the show and yourself
  • Online advertising
  • Social media updates and advertising



  • Tweets, Google+, Instagram, Pinterest and Facebook posts during the event itself
  • Blog post to run during show
  • Create show videos to upload to social media and YouTube
  • Collect names, contact info & email addresses of new prospects
  • Promote show Specials through booth signage
  • Make notes about prospects who stop in booth – info about them, what they liked, and planned follow up



  • Personal note or email to buyers who stopped by your booth (these names will stay on your prospect list for steady contact)
  • Mail catalogs to buyers who didn’t take one at the show
  • Thank you notes/welcome to new customers
  • Follow prospects on social media
  • Put prospects on your email marketing list to receive monthly email updates.
  • Stay in touch on an ongoing basis through direct mail, email, social media and phone calls. Wholesale buyers are busy, and deal with many vendors. You must stay in touch to be remembered.


What other marketing activities have you used in conjunction with a wholesale trade show event?

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