Pricing Strategies Course Announced

Confused or challenged by pricing your art or handmade work? The Arts Business Institute presents a new online pricing course co-sponsored by F+W Publications. Registration is now open.


Pricing Strategies for Artists & Makers, an online course by The Arts Business Institute.


Co-authored by ABI Founder Wendy Rosen and ABI Executive Director Carolyn Edlund, “Pricing Strategies for Artists & Makers” debuts on January 18, 2016. This three module online class includes in-depth information about pricing, case studies, artist stories, self-check evaluations, and a discussion board where students can interact with the authors for three weeks.

The course is available for $69.99 through, an online learning site sponsored by F+W Publications, one of the largest publishers in the US for craft, art and hobby books and magazines.

The Pricing Strategies course address these topics and more:

  • The basic pricing formula
  • Pricing for your marketplace
  • Understanding perceived value
  • How to add value to your work
  • What is profit and why is it important?
  • How fine artists should price their work
  • Reducing costs and increasing efficiency in your studio practice
  • How to increase every sale you make


Learn More



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  1. This sounds like a great idea. Pricing is a royal pain. I could definitely use some help here.

    Happy New Year!

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