Sales Aids for Artists

Planning to market and sell more of your work? Consider using these “sales aids” that help to share your collection in versatile ways.




As a wholesaling artist, you are a businessperson – and a salesperson. Professional salespeople are familiar with the term “sales aids” because they use them all the time to present and sell products to their customers. You can do this too, by incorporating the following into your marketing and sales toolbox:

Brochures – Share your story and build your brand in a classic brochure format. A tri-fold style is pretty standard, and should include “evergreen” content that will make it usable for a long period of time. A brochure contains basic facts and marketing content about your art business, and leads to additional contact by listing your phone number, email and other information as well as your website URL (or even a QR code to any page on your site that you designate.) You can mail brochures, include them in a presentation folder, or hand them to anyone who is a prospective customer. These versatile pieces work in retail and wholesale environments.

Postcards –  Traditionally the artist’s best friend, postcards are excellent to use as direct mail pieces that are inexpensive to send and don’t need to be opened. Enclose them in your press kit or in a presentation folder about yourself and your business. Find out many more uses for artist postcards right here.

Line Sheets – The line sheet is a very functional visual presentation of your collection, with item numbers, descriptions and prices. Designed to make ordering easy, your line sheet is a workhorse that should always be current with your full catalog of items and new releases. Use Line Sheet Maker to quickly create these documents, and make changes as needed.

LookBook – Often used in the fashion industry, a lookbook is a compilation of your portfolio that helps to present it with impact. Unlike the line sheet that shows your collection in a layout that is conducive to taking orders, the lookbook can promote the “glamour” of your brand, and your inspiration in a curated format.

Tablet – Sitting down with a buyer? Show your portfolio quickly by scrolling through photos of your work saved to the gallery on your tablet or phone while in a meeting. This is easier than using a laptop to access your art website (and trying to get a connection) and can give a “quick look” to prospective customers considering your work.


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