Selling Art on Greeting Cards

We spoke with three artists who design greeting card lines to sell their creative work. Each shares her concept and experience.


Artist Beverly Jones creates greeting cards. Read the article about her at


Beverly Jones – Paper Traveler

I created my first cards in 2003, and sold them on Saturdays at Eastern Market in Washington, D.C.; however, I got serious about establishing a business in 2013, while I worked as a manager/buyer for a card and gift store, also in D.C.

My work was improving, and I was inspired by the talented greeting card designers I met and bought products from at various gift and trade shows. I now sell greeting cards and art prints wholesale to other stores, online in my own shop, and person-to-person at local markets and pop-up shops.


Patricia Rex greeting cards. Read the article about her at


Patricia Rex – Encourage Someone Today

My greeting card collection is created from mixed-media collage as vivid color backdrops for calligraphy. I started this adventure “collage in garage” when I retired from 30 years teaching in public schools. My first efforts were created on backs of my husband’s legal pads. I experienced a year of trial and error in getting printing and packaging for cards, which I assembled in the garage.

Then a  gallery owner saw my cards and asked to sell them in her shop.  Currently, my cards are in three additional shops. I love encouraging others as I have been encouraged.


Artist Stephanie Laird card collage. Read about her at


Stephanie Laird

I have always liked how imagery and words together can convey thoughts or feelings, so greeting cards were a natural outlet for my creative work.

I have sold cards through retail outlets, agents and other avenues, however now I focus mainly selling on Print On Demand sites. I have niches that sell very well, one being pet sympathy cards. I sell on many different sites but one of my favorites is Greeting Card Universe. There is a submittal process to assure marketability, which in turn keeps my cards ideas saleable. Print On Demands do all the work, which leaves the creative part to me!


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