Growing Your Small Business

Artists sometimes lament that they have a business that can only be one person in size.They believe this because they can’t imagine anyone else making their work as well as they do.

As an entrepreneur, though, you have to wear a lot of hats, which can become overwhelming. Consider whether you can hand over some of the work to another person. This can often be done by farming out tasks to other entrepreneurs working in their own businesses, such as:

  • A webmaster, to keep your website current and highly functional.
  • A virtual assistant, to help with paperwork, or do social media tasks for you.
  • A business consultant to confer with on occasion so that you stay on track, overcoming business challenges and reach your goals.
  • An accountant, to advise on financial matters and take care of tax preparation.
  • An attorney, to help you set up your business structure, advise you on copyright questions and help with any collection matters.
  • Sales representatives, who sell your wholesale line to retailers and generate orders for your studio.


Jewelry artist Lisa Cottone has hired assistants to help grow her business.

Jewelry artist Lisa Cottone has hired assistants to help grow her business.


What about in-house assistance? As demand for your wholesale line grows, it becomes impossible to do everything yourself. Consider hiring studio assistants in order to scale up for the amount of production necessary to fill a growing list of orders. Whether that extra help is through hiring interns, or permanent staff is up to you.

Artist Lisa Cottone of Franjuli, who designs and makes crocheted silver jewelry, recently spoke about her experience in hiring studio help.

“I’m a perfectionist, especially when it comes to my crochet work, and so it was very anxiety-provoking for me to consider delegating my production work to others,” says Cottone. “But once my business reached the point where it was stressful for me to meet all the demands (not just creating, but administrative and PR tasks too), I knew I had to hire help if I wanted my business to grow. Though it took time and effort to train my first staff member, the payoff was tremendous. I now have the time to tend to matters that can help my business grow rather than stay stagnant. I can now feel comfortable taking on larger orders, and once again enjoy my business rather than be overwhelmed by it.”

Have you hired workers? What difference did it make in growing your small business?



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