SMART Planning for Artists

calendar pageWhen you have SMART goals in place, you have a sense of where you want to go. Now create your road map.




Have you developed your vision, set your big goal, and broken it down into smaller goals? Plan how to reach them.


First things first – put your plan in logical order. Be prepared to market and sell, or exhibit your work successfully by having everything you need in place before you move to the next step.

Look at your own situation. Are your priorities in place?

  • It doesn’t make sense to put a shopping cart on your website if you don’t have a complete collection to present. Do you need to be working on product development first?
  • If you want to start wholesaling your work, you must know your costs and have a pricing formula in place to sell profitably at wholesale. Are you confident with your pricing?
  • You want to apply to the best shows you can get into – but are you ready with outstanding, professional photographs of your work so that you have the best chance?


alarm clock


Use time wisely

Spend the majority of your time on what really matters. If you are planning to sell your art, choose your selling methods and lay out the most efficient way to create and bring your work to market. Sometimes, factors disrupt an artist’s focus and schedule. Do any of these pertain to you?

  • Your regular studio practice is important. What does your schedule look like? Are you working full-time or have family obligations to work around? How will you manage it so that you can start refreshed and ready to create?
  • Are you distracted, wasting time online when you should be doing more important tasks, unsure where the day is going? Keep a time journal to find out what you are focusing on, and whether you need to readjust.
  • Losing concentration, procrastinating or feeling like you can’t finish tasks?  Try working in pre-planned fifteen minute increments to avoid burnout or frustration. Even using a timer can be helpful. 




Claim your space

No one can get their best work done in an atmosphere of confusion. 

  • Do you have a space dedicated to your art, whether it is a separate studio, or a part of your home that is strictly for creating and producing? Treat your work like a business, because it is. 
  • Have you set up boundaries so that your family and others understand and respect your work space without interruption?
  • Is your space organized – not only well-kept, but have logical space for production work if that is your system?

Once you have done the hard work of creating a space where you can work effectively, a schedule that gives you adequate time to create, and a system to make your art or craft, you are freed up because that structure is in place. Now move on to getting your goals accomplished.


Studio shot courtesy of The Tortured Heart.

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