TV Opportunity for Artists

Do you use a fascinating and unique creation process in your studio? Popular Discovery Channel TV show How It’s Made wants to hear from you.


Tom Bauer of How It's Made

Tom Bauer

Discovery Channel’s “talent scout” Tom Bauer is searching for new material for the next season of this TV classic, which specializes in showing exactly how things – all kinds of things – are made. He contacted The Arts Business Institute, saying, “I wanted to let you know that How It’s Made not only features industrial commercial products, but also will feature handcrafted and/or arts and crafts related items. We invite any and all artists and craftspeople to consider approaching us to film their work for a segment of our show.”

This is a rare opportunity to get massive publicity, since the show is watched by over 100 million viewers each week in more than 180 countries. All programs have been continuously rebroadcast, and have a universal appeal that transcends language and cultural barriers.

Want to see some episodes to get a feel for how the show works? Check them out here.

Get in touch with Tom Bauer through email (this is preferred) with descriptions and/or links to your work at or reach him at (514) 288-3388, ext. 229  with any questions. Please note that this is an international call to Canada.


Glassblowing and Armouring

Previous episodes have shown processes such as glassblowing and armouring.


We asked a few questions to help you decide if your process is right for How It’s Made:

ABI:  How would an artist or craftsman know that their process is “different enough” to qualify to be on the show?

TB:  The only way to know is for them to send me what the process is. Items should have enough process to fill a 4 and a half minute segment. In general, 3D is a good idea. No canvasses, nothing painted. There are always exceptions (encaustic), but generally speaking, 3D-type stuff is more likely to be accepted. Unique use of the familiar is always good. As a rule, the more basic a process, the fewer the steps, the less for the camera. This of course is no reflection of quality whatsoever, it’s simply the nature of the visual medium. The more steps, the more unique and specific the process, the more interesting to an audience who expects to be fascinated by how things are made.

ABI:  What type of information are you looking for up front from each applicant?

TB:  Start to finish production steps. They can write it in an email or I can get that information from them off the phone after I’ve looked at what they do. Links to their works, a brief description.

ABI:  Are you looking for new techniques which were “invented” by artists?

TB:  Sure, but it’s not a requirement. It’s much more about having enough steps in the process, to a unique or interesting result, and most importantly: something we haven’t done before. The last part is sometimes the toughest, because we’ve filmed a lot of different things. But there are so many unique things being made we’re confident to find quite a few more!

Is your creative process just right for this incredible opportunity? Good luck with your submission!


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