Use Groupings and Series to Sell Your Art

Working in a series can make your art more versatile, and more saleable. Let’s take a closer look.

Does your collection work well individually and in groupings too? St. Louis-based artist Garry McMichael provides us with some images of his paintings that show how creating this type of collection can work.


Tic-Tac-Toe by artist Garry McMichaels


Series in and of themselves tend to make artwork collectible which spurs repeat sales. Garry McMichael groups his paintings, which are modular in size. This set of nine paintings, titled “Tic-Tac-Toe, Art You Can Play With” are available as a single piece, a set, a grouping of any size, or as an entire collection which presents as a tic-tac-toe board.

Every painting in the series stands alone. And because they are all square and of the same size, they become very versatile. They work as a diptych, triptych, quad or more. They can be displayed across a wall, vertically in a narrow space or simply alone in a small space.

Hanging the entire collection of “Tic-Tac-Toe” together transforms the natural materials in the paintings into the familiar game, and the grouping can be hung as you like, in any order – perhaps with a winning play. His photo suggests a way to hang the group – but, he could use in situ photos to show other combinations as well.

The key here is adding value – they are versatile, have more than one function, and can have more than one meaning. Using X’s and O’s to mean hugs and kisses, the artist has also started a new body of work which is versatile and functional.


Kisses and Hugs, by artist Garry McMichael


These factors add value to McMichael’s work. Adding functions, using versatile formats and meaningful content can add value to your art, too. How many ideas can you come up with to create work that transcends the ordinary and works in new and appealing ways to engage your audience?



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