Jewelry Designer Uses Innovative Marketing Approach

In order to promote her collection, she came up with the idea to have a “photo shoot party” and invite friends and fans to come and model her necklaces, earrings and bracelets.

Understand the “Why” of Owning Your Art

Successful artists cultivate collectors by appealing directly to their emotions, and this means that to re-create those emotions, you must be digging deep into the “Why” of collecting and the experience of ownership.

How to Display Your Handmade Work for Maximum Sales

Have a spectacular piece of high-end work that is perfect as the center of attention? Create a display using it as the star, but with lower-end items around it.

Tips for Selling Through Your Artist Website

When you shop online for clothing or other wearables, think of how vendors provides multiple views that help you “virtually try it on.” Selling your creative work should also share this type of helpful visual content, so the shopper can imagine owning your work.

Drive Art Website Traffic by Blogging

Want to draw more visitors to your art website? Blogging can help your traffic numbers in several ways.     As an artist, you have a story that’s interesting to others. You make art or handmade work in your studio (or on location) that can be documented and shared with your audience. You can tell […]

Top Website Providers for Artists

Building a website doesn’t have to be stressful or difficult, though. The sites listed below offer templates and tool packages to help you get started easily.

Use Rejection as a Catalyst for Change

What can you do when it seems like nothing is working? Dive into those rejections and see what happened.

10 Things Successful Artists Will Not Tell You!

One more thing that successful artists do is avoid getting too high or too low while they practice their art.

Analyze Your Online Art Marketing Results

Although online analytical tools may take some time to get used to, they offer a clear look at the impact of your marketing, and the behavior of your prospective customers.

Art and the Corporate Market

Art consultants make it their business to work with companies to locate, purchase and install art, and that may be a good place to begin your entry into this sales channel.