You Never Know If You Don’t Ask

What I’ve found is that I’m equally, if not more afraid, when people say yes.

4 Ways Artists Can Lose Customers

Whether you are in person at an art show, trade show or exhibition, or sharing your work on social media or your website, you have literally seconds to engage people with what you do.

What to Do After You Close the Sale

Collectors in general are very pleased to get to know the artists whose work they own.

4 Marketing Goals that Lead to the Sale

Since it is unlikely that collectors will run across your work exactly when they are shopping for what you make, that means you have to plant a few seeds first that you will harvest later.

How One Artist Built a Successful Wholesale Business

What sets me apart from my competition is that I have become a multi-media brand.

Managing an Artist’s Legacy

This type of proactive approach toward managing a legacy simplifies collecting, and shares information from a trusted source.

Use the Right Images for Your Art Marketing

Have you ever watched a photograph on a website load slowly, in tiny increments?

Who Is Your Customer?

Be observant, and ask questions of prospective customers you are meeting face-to-face.

6 Tips for Artists & Makers Who Want More Publicity

Make it easy for your network partners to spread the word for you

Provide Solutions for Your Customers

Consider your target customer carefully to identify how they think, and what they perceive to be a problem or a need.