Want to Show or Sell? Know the “Why”

What makes your work so compelling? Why do customers just have to have what you create? It isn’t enough to want it to be so.

Get Some Press

Want some publicity for your small creative business? Use these tips to reach out and get noticed.     Reporters and editors are always looking for newsworthy stories to write articles for their publications and blogs – and artists are newsworthy! Do you need your share of press coverage to jump start your marketing this […]

The Trust Factor

It’s a fact that presenting your work in a professional manner goes a long way to develop a comfort level for the customer that may lead to a sale.

Are You Making These Mistakes with Online Art Sales?

Whether you are selling from your own website or using a third-party site, avoid these mistakes that cost you sales and opportunities.

5 Ways to Improve Your Art Website About Page

The About page is one of the most visited pages on any art website. Is yours doing the best job possible to represent you?

8 Ways to Share Your Art with Subscribers

Most of your email content should not be trying to make a sale, but should focus on making a connection with people who are interested.

Use Smart Marketing to Sell a Hot Concept

She knows her customers want to be the center of attention, and deliberately plays that up.

8 Ways to Build Credibility into Your Art Website

Your art website is your headquarters on the internet, open to a global audience.

Advice from a Successful Production Artist

Matt keeps a production calendar. He knows his monthly production capability, and schedules orders so that he has time to make and ship them on time.

Plan Your Trade Show Marketing Schedule

Stay in touch on an ongoing basis through direct mail, email, social media and phone calls.