How Discounting Can Hurt Your Art Business

Dropping your prices sends a message to shoppers that can devalue your brand, and create the perception that your handmade work isn’t worth your original prices.

8 Ways to Build Your Email Marketing List

Your email list is permission-based, meaning that people agree to allow you to contact them about your art or handmade work.

Pre-Show Marketing Tips

Even if you are not a new exhibitor at the trade show event, you can get on a buyer’s “hot list” by promoting your work ahead of time and inviting show goers to visit your booth.

Taking Artist Promotion to the Next Level

Currently, plans are in place for Colour In Your Life to film six artists in California, but the crew will be back in the United States next year to do mor

How the 80/20 Rule Can Help Your Business

If you’re engaged in selling handmade work, it’s good to know where your business is coming from. This rule of thumb shares some insightful information.

Podcast: Enviable Life of the Working Artist

“The Enviable Lifestyle of the Working Artist” is a 40 minute long, wide-ranging discussion on the challenges of making a living today as a creative entrepreneur.

Smart Strategy: In Situ Photos

Photos that show your work in situ also share the scale and impact of the art.

Share the Details

Quite frequently, photos of your work give an overview, but fail to capture those small textures, colors and surfaces incorporated into each piece.

How to Start an Email Marketing Program

Your list is permission-based, meaning that others agree to receive updates from you about your work.

What’s the Most Effective Art Marketing Method?

The proven way to communicate over time most effectively is through sending email.