Moving from Consignment to Purchase

[vimeo]19149423[/vimeo] By Wendy Rosen Years ago, most galleries relied on the “consignment” business model… today as artists leverage low production, exclusivity and high demand, things are very different.  As an artist you need to devise art gallery relationships that have mutual risk, and mutual reward.  Converting from consignment to purchase might take time… but it’s […]

Communication with New Clients by Wendy Rosen

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Brand Appeal for your Artwork

[vimeo]19171995[/vimeo] By Wendy Rosen How do you leverage your brand to increase sales?  Your artwork needs to have it’s own unique voice, and to express your own visual signature, to share your unique message.

Growing your Craft Business

It’s never been a better time to start a business selling handcrafted “Made in America” or “Made in Canada” works!

Understanding Profit in Your Art Business

[vimeo]19172450[/vimeo] By Wendy Rosen You won’t survive without profit!  Too many artists think that profit is that stuff that’s left over after you’ve paid for materials, and maybe the booth fee.  Another group believes that profit is the money you pay yourself. Profit is the money you’ll use to grow your business, think of profit […]

Art Studio Start-Up. What is Overhead Expense?

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