The Importance of Pricing Consistency

Knowing how to price and staying consistent on that price puts an artist in control.

Insights from a Gallery Owner

The more clearly artists understand the needs and practices of wholesale buyers, the better they can anticipate and work closely with them for mutual benefit.

Your Handmade Work and the Gift Market

The holiday season is the biggest time for gift buying, with fourth quarter making or breaking many stores’ sales quotas for the year.

How to Deal with Comparison Shoppers

If they search for matching merchandise on your website or another website on their mobile device, it can influence whether or not they make an in-store purchase.

Is your Fine Art Under or Over-Priced?

It’s important to get started with base prices for your work which are in the correct range.

Does Your Price Point Range Fit These Shoppers?

Shoppers often will spend more money on themselves than for gifts. Here is where your price point range can expand upwards.

How Discounting Can Hurt Your Art Business

Dropping your prices sends a message to shoppers that can devalue your brand, and create the perception that your handmade work isn’t worth your original prices.

Spread Your Price Points to Gain New Collectors

Here’s another reason that a price point spread matters: the very same customer may be willing to pay a lot more for your work for certain reasons.

Your Power as an Entrepreneur

You have an enormous amount of power as a business owner, including the right to say “No” to those things that don’t work for you.

Should you Put Your Work “On Sale?”

Sometimes when shoppers see discounted prices, they wonder what is wrong with an item – or why it is worth less.