He doesn’t do this for fun… It’s for survival!

This chameleon has learned to survive by adapting. In this global marketplace adaptation is critical to your survival. You might not need to change your color… but there are dozens of ways to alter your brand just a little so that you can step into new markets and channels. You began your business with selling […]

The Art of Illustration

My style of art is very whimsical and based in story, so many of my projects focus on bringing a story to life or creating a new character with a story to tell.

Pet Portraiture as a Business

These four artists offer commissioned portraits, created in a variety of different styles and mediums that range from whimsical to realistic, that suit every taste and preference

New Studio Solution Helps Artists Leverage Designs

Available in 39″ and 57″ widths, and affordable priced at around $2,000, they can be used in-house, producing fabric that can be made into clothing, scarves, accessories, pillows or other products.

Art on Silk

We recently interviewed two painters who sell their work in a different format: silk scarves as fashion accessories. They share their stories and strategies on building their small businesses.     Artist Elena Avanesova approaches her business like a seasoned entrepreneur. She explains her inspiration, presentation and marketing, saying,  “When I first created a design inspired by […]

What Sets Your Work Apart?

Practice, explore and go deeply into the direction you have chosen to pursue in your studio work.

Your Handmade Work and the Gift Market

The holiday season is the biggest time for gift buying, with fourth quarter making or breaking many stores’ sales quotas for the year.

Designing A Collection that Will Sell

Basic forms and shapes, and simple handmade pieces don’t have that important signature look, and their perceived value is lower than more complex, unusual pieces.

How One Artist Built a Successful Wholesale Business

What sets me apart from my competition is that I have become a multi-media brand.

Color Trends and Your Handmade Product Line

While fashion colors change frequently, season by season, color trends for the home change much more slowly.