How Direct Mail Marketing Can Boost Your Art Business

Direct mail, in the form of letters, invitations, postcards and other pieces, can help you stand out to your prospective customers, especially since it varies from the standard forms of marketing most often used today.

6 Tips for Artists & Makers Who Want More Publicity

Make it easy for your network partners to spread the word for you

See and Be Seen

As frustrating as it may seem, making art or handmade work is only half of the equation. You simply cannot “make it and they will come.”

Get Some Press

Want some publicity for your small creative business? Use these tips to reach out and get noticed.     Reporters and editors are always looking for newsworthy stories to write articles for their publications and blogs – and artists are newsworthy! Do you need your share of press coverage to jump start your marketing this […]

Tips from a Pro to Photograph Your Own Art

Here are some DIY tips to help you come up with beautiful images of your art.

8 Ways to Share Your Art with Subscribers

Most of your email content should not be trying to make a sale, but should focus on making a connection with people who are interested.

Pre-Show Marketing Tips

Even if you are not a new exhibitor at the trade show event, you can get on a buyer’s “hot list” by promoting your work ahead of time and inviting show goers to visit your booth.

Taking Artist Promotion to the Next Level

Currently, plans are in place for Colour In Your Life to film six artists in California, but the crew will be back in the United States next year to do mor

Smart Strategy: In Situ Photos

Photos that show your work in situ also share the scale and impact of the art.

Telling Your Artist Story – Part Two

What is really compelling about what you do? Gauge the response and see what leads to further interest in your work.