How Trunk Shows Can Grow Your Handmade Business

A trunk show is an event where you as the artist or designer make an appearance at a gallery or a retail store and sell your work directly to shoppers who attend.

How to Offer Coupons for your Art or Handmade Work

There are several types of coupon offers to choose from. Will any of these work well with your small business?

How to Make Shipping Costs Painless

56% of shopping cart abandonment is caused by shoppers who are faced with higher-than-expected shipping expense.

How Many Ways Can You Sell Your Art?

Artists can combine methods of selling to create different income streams that complement each other, thus smoothing over hills and valleys in revenue that can happen with only one method of earning.

The Trust Factor

It’s a fact that presenting your work in a professional manner goes a long way to develop a comfort level for the customer that may lead to a sale.

Does Your Price Point Range Fit These Shoppers?

Shoppers often will spend more money on themselves than for gifts. Here is where your price point range can expand upwards.

Diversify Your Account Base for More Business Stability

The larger your account base, the more stable your own small business will be.

How to Help Retailers Increase their Sell-Through

Repeat business is what grows your business. In order for that to happen, the merchandise you shipped in that opening order has to sell well for the retailer.

6 Reasons to Exhibit at Art & Craft Festivals

There are clear benefits to selling your handmade work directly to the public in a face-to-face environment.

Use Smart Marketing to Sell a Hot Concept

She knows her customers want to be the center of attention, and deliberately plays that up.