Does Your Price Point Range Fit These Shoppers?

Shoppers often will spend more money on themselves than for gifts. Here is where your price point range can expand upwards.

Diversify Your Account Base for More Business Stability

The larger your account base, the more stable your own small business will be.

How to Help Retailers Increase their Sell-Through

Repeat business is what grows your business. In order for that to happen, the merchandise you shipped in that opening order has to sell well for the retailer.

6 Reasons to Exhibit at Art & Craft Festivals

There are clear benefits to selling your handmade work directly to the public in a face-to-face environment.

Use Smart Marketing to Sell a Hot Concept

She knows her customers want to be the center of attention, and deliberately plays that up.

Use this Directory to Sell Your Art Online

Check out the largest directory on the internet for selling online by visiting www.WhereToSellArt.com.

How Discounting Can Hurt Your Art Business

Dropping your prices sends a message to shoppers that can devalue your brand, and create the perception that your handmade work isn’t worth your original prices.

8 Ways to Build Your Email Marketing List

Your email list is permission-based, meaning that people agree to allow you to contact them about your art or handmade work.

Spread Your Price Points to Gain New Collectors

Here’s another reason that a price point spread matters: the very same customer may be willing to pay a lot more for your work for certain reasons.

Your Power as an Entrepreneur

You have an enormous amount of power as a business owner, including the right to say “No” to those things that don’t work for you.