Jewelry Designer Uses Innovative Marketing Approach

In order to promote her collection, she came up with the idea to have a “photo shoot party” and invite friends and fans to come and model her necklaces, earrings and bracelets.

Understand the “Why” of Owning Your Art

Successful artists cultivate collectors by appealing directly to their emotions, and this means that to re-create those emotions, you must be digging deep into the “Why” of collecting and the experience of ownership.

How to Display Your Handmade Work for Maximum Sales

Have a spectacular piece of high-end work that is perfect as the center of attention? Create a display using it as the star, but with lower-end items around it.

Checklist for a Successful Open Studio

Ready to open your studio to the public? Use these tactics to connect with fans and sell more of your work.

Art Business Models: Pros & Cons

How you sell your art has a lot to do with the amount and way you get paid. There are trade-offs with every business model, though.

New Studio Solution Helps Artists Leverage Designs

Available in 39″ and 57″ widths, and affordable priced at around $2,000, they can be used in-house, producing fabric that can be made into clothing, scarves, accessories, pillows or other products.

10 Things Successful Artists Will Not Tell You!

One more thing that successful artists do is avoid getting too high or too low while they practice their art.

Analyze Your Online Art Marketing Results

Although online analytical tools may take some time to get used to, they offer a clear look at the impact of your marketing, and the behavior of your prospective customers.

Art and the Corporate Market

Art consultants make it their business to work with companies to locate, purchase and install art, and that may be a good place to begin your entry into this sales channel.

What You Can Learn from Your Competition

Other artists and makers who are in the same “space” in the market have run into similar problems, and many have found solutions and ways to grow.