Art Sales Strategy: Create Urgency

These selling strategies help to create a sense of urgency, encouraging buyers to pull out their wallets and make the commitment to buy now.

Stay Focused on Your Business Vision

If you allowed yourself to get distracted by these offers, you may find that instead of fulfilling the vision you have for your own business, you end up helping someone else fulfill the vision they have for theirs.

You Never Know If You Don’t Ask

What I’ve found is that I’m equally, if not more afraid, when people say yes.

4 Ways Artists Can Lose Customers

Whether you are in person at an art show, trade show or exhibition, or sharing your work on social media or your website, you have literally seconds to engage people with what you do.

The Importance of a Landing Page in Your Marketing Campaigns

Your website represents you, your brand, and your product. However, over half of the people who land on a website page stay for less than fifteen seconds.

4 Marketing Goals that Lead to the Sale

Since it is unlikely that collectors will run across your work exactly when they are shopping for what you make, that means you have to plant a few seeds first that you will harvest later.

How One Artist Built a Successful Wholesale Business

What sets me apart from my competition is that I have become a multi-media brand.

Color Trends and Your Handmade Product Line

While fashion colors change frequently, season by season, color trends for the home change much more slowly.

Choose Your Collection Carefully

The strongest collections are built upon a solid concept with related pieces that make sense and work together well.

Managing an Artist’s Legacy

This type of proactive approach toward managing a legacy simplifies collecting, and shares information from a trusted source.