Use the Right Images for Your Art Marketing

Have you ever watched a photograph on a website load slowly, in tiny increments?

Who Is Your Customer?

Be observant, and ask questions of prospective customers you are meeting face-to-face.

6 Tips for Artists & Makers Who Want More Publicity

Make it easy for your network partners to spread the word for you

Provide Solutions for Your Customers

Consider your target customer carefully to identify how they think, and what they perceive to be a problem or a need.

Can I Turn My Hobby into a Business?

If you are a hobbyist who wants to make money, you must either hire someone to be the business side of your brain, or you must become a business owner yourself.

The Power of Customer Testimonials

A testimonial is a statement about the value of your product, the experience of the customer, and their satisfaction level.

Partner Up for Your Next Open Studio

Adding more artists to your sale doesn’t diminish your slice of the pie. The goal is to make the pie larger!

10 Traits of Successful Creative Entrepreneurs

They have a compulsion to create which goes beyond simply an interest, and may feel that making their work is essential to their life.

Building a Handmade Business with Limited Time

Make sure that every day is planned in advance, and that each hour devoted to your business has a specific purpose.

Checklist for Professional Presentation

Review our checklist to see what is in already in place in your own small business, and what steps you need to take to improve your presentation.