An Interview with Victoria Price

Without art collectors who invest in their own passionate eye and the adventure of an creative interchange with the makers of art, the world would be a vastly more limited and less true place.

Insights from a Gallery Owner

The more clearly artists understand the needs and practices of wholesale buyers, the better they can anticipate and work closely with them for mutual benefit.

Display Tips for Your Next Art Show

An overcrowded display is confusing, and can make your work look like commodity items, cheapening them.

Prospecting Tips for Artists Who Wholesale

Looking to gain new wholesale accounts? Customize your approach for best results.     Sending out emails, and using direct mail to send line sheets and marketing materials, are common ways to introduce your handmade collection to prospective wholesale customers. Before you do so, you should verify that the recipients are a good fit for […]

8 Point Checklist: What To Do Before Marketing Your Art

Before you can begin your marketing strategy, you should work on writing the all-important content that can best share your art with your audience in a way that emotionally resonates.

How to Deal with Difficult Customers

You may have had a tough day and the last thing you need is a complaint from a customer who is short-tempered, unhappy or unreasonable.

What Sets Your Work Apart?

Practice, explore and go deeply into the direction you have chosen to pursue in your studio work.

Artist Success: Printmakers Talk Business

We asked about the unique nature of their technique, how they explain the value of their work, and how they market and sell.

Artist Success: How Painters Sell Their Work

We spoke with three women who have different approaches to marketing and selling their work.

The Business of Fiber Art

We spoke with three fiber artists who use very different techniques, and asked them: What do you do? How do you earn money with your art?