Cuyahoga Falls, Ohio

Ohio Thriving Artist Workshop, taking place in October 2016.

Cuyahoga Valley Art Center and

The Arts Business Institute



Business Strategies to Market and Sell Your Artwork

October 29-30 2016

2131 Front Street, Cuyahoga Falls, Ohio

Anne HempelThe breadth and depth of pertinent information covered in the ABI workshop was exactly what I needed to grow my business. The program was well-paced and the teachers were friendly, knowledgeable and spot-on. ~ Anne Hempel

Are you passionate about being a professional artist?

Our workshops have helped thousands of small studios launch and grow into sustainable and profitable businesses. Ready to move from part-time to full time in your art business? Join us to learn advanced strategies for promoting and selling your work in different markets. 


Saturday, October 29th

9:00 a.m.  Registration opens

9:30 a.m. – 10:30 a.m. Making Work That Sells – Wendy Rosen

10:45 a.m. – 11:45 a.m.  Creative Marketing for Artists – Carolyn Edlund

11:45 a.m. – 12:45 p.m.  Lunch break

12:45 p.m. – 1:45 p.m. Pricing for Profit – Wendy Rosen

2:00 p.m. – 3:00 p.m. Create an Effective Art Website – Carolyn Edlund

3:00 p.m. – 5:00 p.m. Individual Artist Consultations (pre-scheduled)


Sunday, October 30th

9:30 a.m. – 10:30 a.m. Licensing Your Art – Carolyn Edlund

10:45 a.m. – 11:45 a.m.  Who is Your Customer? – Wendy Rosen

11:45 a.m. – 12:45 p.m.  Lunch break

12:45 p.m. – 1:45 p.m. Selling Art Online – Carolyn Edlund

2:00 p.m. – 3:00 p.m. Building Gallery Relationships – Carolyn Edlund

3:00 p.m. – 5:00 p.m.  Individual Artist Consultations (pre-scheduled)

rsz_rebecca_williams_headshotThe ABI Workshop was well worth the investment of time and money! It provides valuable tools to help take your business to the next level. I opted for a private consultation along with the course, which was especially helpful. – Rebecca Williams 

Individual Course Details (all courses include Q&A)

Making Work that Sells

Building a body of work in a cohesive signature style. Sources of inspiration; building a collection; design and detail; establishing a brand. Understanding trends; adding value to your work.

Creative Marketing for Artists

Traditional and new marketing methods with specific examples. What you need to know before marketing your art or fine craft. How to shape your message, plan a marketing calendar, get publicity, design effective email marketing campaigns, make press kits and more. 

Pricing for Profit

Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct pricing formula to grow your business. Pricing for craft artists as well as fine artists. What formula should you use? When should you raise your prices? How can you be profitable?

Create an Effective Art Website

Every artist needs a website that is inviting to the reader, shows artwork beautifully, and contains certain elements that make marketing and sales much more effective. Steps to create a website presence and message that works and how to avoid the biggest mistakes artists commonly make.

Licensing Your Art

What is art licensing and how can artists earn money in the industry? This lecture presents the basics. How licensing contracts and royalties work; how to market your art to potential licensees; working with licensing agencies; exhibiting at industry trade shows. How to best put together an effective portfolio for licensing, and structure your art website for licensing purposes.

Who is Your Customer? 

Discover your ideal target customer, and explore niche markets you may not even know exist. This presentation will expand your mind and challenge you to increase your prospective markets where your business can thrive.

Selling Art Online

Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including Print on Demand, online galleries, and more. Learn how to avoid the most common mistakes made in online selling; how to give the best presentation and increase sales.

Building Gallery Relationships

A basic tenet of selling art or handmade work is building strong relationships with your galleries. Learn how to be a good partner, how to give extraordinary customer service, create repeat sales, and how to handle the biggest asset your small business has – your customer base.

ABI Faculty Members:

Wendy Wendy Rosen founded the Buyers Market of American Craft over 30 years ago to give professional craft artists a way to sell directly to galleries and retailers. She also founded The Arts Business Institute, and the American Made Alliance, as well as being the publisher of NICHE Magazine.

Carolyn EdlundCarolyn Edlund is the Executive Director of the Arts Business Institute and brings to ABI decades of hands-on experience as a successful production artist. She writes extensively on business topics and works individually with artists.


Personalized Business Consultations:

Are you interested in speaking with an expert about your business challenges and discussing strategies for moving forward? ABI Founder Wendy Rosen and ABI Executive Director Carolyn Edlund, will be available to meet with artists at the end of each workshop day, in 20 minute sessions.

The number of consultation appointments is extremely limited and must be pre-scheduled at time of registration. Consultation fee is $30.00 over and above tuition cost.

Jessica BoehmanThe ABI Workshop may be the best money I have spent for my business.  I learned valuable lessons about marketing, display, trade shows, selling to galleries . . . I also learned how to make individual sales and capture repeat orders. I would recommend it to any artist. ~ Illustrator Jessica Boehman

Don’t Miss This Incredible Learning Experience! Our workshop is perfect for both fine artists and craft artists.




Supported by:

Ohio workshop supporters

Kim at the lathe

I highly recommend that anyone who is trying to find their way in the art and/or craft business go to an ABI workshop. To this day, ABI still ranks as some of the best money that I have ever spent on my business. ~ Woodworker Kim Dailey



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