Dallas/Fort Worth

Art Business Summit Dallas-Fort Worth                                                       

Art is a Business, and Artists Should Run It

Art Business Summit Dallas/Fort Worth

September 7-9, 2018

Alexander Mansion, 4607 Ross Avenue, Dallas, TX

Join us for a dynamic professional development for working artists. Learn how to take charge of your career, thrive in a changing marketplace, and maximize your opportunities.

Attending the Art Business Summit was one of the best investments of my time and resources I’ve made. I feel like the trajectory of my art career has changed because of it. I gained the confidence to share my ideas to an audience of peers and instructors who understand and support the vision for my art business and want it to succeed. ~ Artist Brad Reyes


Friday, September 7th

Opening Reception & Art Business Congress, held at Oak Cliff Society of Fine Arts, Turner House, 401 N. Rosemont Avenue, Dallas, TX

4 – 5 p.m. Special Session for Art Organizations, Associations and Leaders – Welcome and Networking

5 – 6 p.m.  Roundtable discussion with expert panel: What is a Professional Artist? Ingredients of a Successful Career

Saturday, September 8th

8:00 a.m.      Registration – coffee and tea available

8:30 a.m.       Summit Kickoff (Hulings) Welcome, introduction and core assumption: “Art is a Business, and Artists Should Run It”

9:00 a.m.       Conquer the Changing Marketplace (Edlund) The marketplace for art is in a huge transition, posing challenges and opportunities for artists. What you need to know, and how this sets the tone for the Summit program.

10:00 a.m.     PLAN: Define What You Want (Hulings) Gain clarity on your “why” and define your business goals.

11:00 a.m.     EXECUTE: Build Your Action Plan (DiGriz) Break down your stated goals into an action plan to stay motivated and moving forward.

12:00 noon    Lunch Break – optional Q&A “Ask the Directors” Bring your questions – sales, marketing, business strategy and more.

1:00 p.m.       Nail Your Brand Story (DiGriz) Get past the “artist bio” trap and create a compelling brand story to grow your audience in this interactive breakout.

2:00 p.m.       Win Your Audience with Storytelling (DiGriz) Share your story in different venues and formats, and distill your narrative in ways to keep prospective customers engaged and responsive.

3:00 p.m.       Take Your Story Live (DiGriz) Market more effectively by leveraging your two greatest assets: your story and network of other artists. This lively interactive session will help you overcome barriers in your business.

4:00 p.m.       Rock Your Portfolio (Edlund)  How and why to create professional presentation for a variety of markets, using visual and written materials that put you head and shoulders above the competition.

5:00 p.m.       Optional Interactive: Brand Story Fish Tank (DiGriz) Our speaker will take 2 – 4 cases of brand narrative from students for a personal analysis and recommended strategies.

Sunday, September 9th

8:00 a.m.        Coffee and Networking

8:30 a.m.        Hotseat (Hulings) CHF Director Elizabeth Hulings takes questions and conveys insights from her father, Clark Hulings, a renowned painter who achieved financial and career success doing what he loved.

9:00 a.m.        Multiply Your Revenue Streams (Edlund) Sales strategies begin when designing and making your work. How to build in collectibility and saleability. Discover niche markets, turnkey products and ways to increase your revenue.

10:00 a.m.      Price for Profit (Edlund) Pricing formula breakdown; reducing costs and increasing prices, wholesale and consignment models, pricing fine art.

11:00 a.m.      How to Sell Art Online (Edlund) This timely topic get a deep dive in an inside look at third-party sites, business models for online sales, and your own art website. The most common mistakes in online sales and how to avoid them.

12:00 noon     Lunch Break – Optional Q&A “Ask the Directors” Bring your questions – sales, marketing, business strategy and more.

1:00 p.m.        Recruit Your Tribe & Hunt with a Pack (DiGriz) This session will focus on forming powerful relationships with other artists in ways that facilitate shaping your own market, industry, and professional destiny.

2:00 p.m.        Squash Resistance (DiGriz) Understand and overcome the factors that keep you from achieving what you want. How to stay focused, motivated and consistent to reach your dreams.

3:00 p.m.        Retool Your Plan and Go (Hulings) Take the action plan you created on Day One and update to reflect the clarity you have gained in the program.

4:00 p.m.        Summit Wrap-up (Hulings)  What we’ve learned, next steps and your input.

4:30 p.m.        Optional Interactive: Sales Strategy Fishtank (Edlund) Our speaker will take 2 – 4 cases of sales strategies/market channel questions from students for personal analysis and recommendations.

6:00 p.m.        Wrap Party – held at Carneal Simmons Contemporary Art, 1415 Slocum St., Dallas Relax, decompress and have a celebratory glass of wine at this after-event event.

The Art Business Summit gave my wholesale business the jumpstart it needed to propel me forward. The workshops were informative, motivating and eye-opening. I recommend this event to all passionate artists who want to make a living doing what they love. ~ Artist Alene Geed


Carolyn Edlund, Executive Director of The Arts Business Institute. Her background includes owning a production ceramic studio for twenty years, selling extensively at retail and wholesale, and working in the art publishing industry. She is the founder of Artsy Shark, recognized as a “top ten” art business blog. Carolyn does extensive private consulting for artists, has written five e-courses on the business of art, and authored hundreds of related articles. 

Elizabeth Hulings, is the founder of The Clark Hulings Fund for Visual Artists, and a strategist driving organizational achievement through clarity of purpose, detailed planning, and conclusive action. Her leadership at The Clark Hulings Fund brings practical business training and strategic toolsets not provided by art or business schools, for artists who increasingly require self-reliant entrepreneurial skills in the evolving marketplace.

Daniel DiGriz

Daniel DiGriz is a corporate storyteller who writes a Forbes column, hosts podcasts like The Thriving Artist™ and ClientPipe™, and is a charismatic speaker at national conferences. He is the co-founder of the management consulting firm Free Agent Source Inc. and Digital Ecologist® at MadPipe®, which designs and directs marketing, community development, and educational programs.

Registration to this event includes access at “Colleague” level to CHF’s Business Accelerator Digital Learning Portal


Purchase Before Aug 17 (10th-16th) to save $70: Price: $325
Purchase Before Aug 31 (17th-30th) to save $45: Price: $350
From Aug 31 Onward (31st-Sep 7), get a great deal: Price:$395


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