ABI Florida Workshop Event – Crafting Your Business

The Arts Business Institute presents a January workshop in conjunction with the Florida Craftsmen


Wendy Rosen

ABI Founder Wendy Rosen will conduct a one-day workshop on Saturday, January 5, 2013 in St. Petersburg, Florida, titled “Crafting Your Business Step-by-Step.”

Individualized critiques are available to artists in the afternoon after the morning lecture. This is an excellent opportunity to find out where your work fits into the marketplace, whether your collection is complete and correctly priced, and suggestions for reaching your audience.

Artists and craftspeople are welcome to attend, whether or not they are members of Florida Craftsmen, and can register here.


Florida Craftsmen


A lecture will be given in the morning, at 10 a.m. and a lunch break will be given at 1:00 p.m.

Topics to be covered:


  • Growing from hobby to business
  • Growing your business from local to national
  • Current trends to designing your line or expanding your line
  • What do galleries and shops want?
  • Sell it before you make it
  • Working smarter, not harder
  • Marketing on a shoestring
  • Pricing for profit
  • Adding value to your art or craft

Who needs this workshop? Anyone who has tons of inspiration, talent and a passion to create art or craft, but needs planning and business knowledge to take their small business to a higher level.

“In the average craft business, most entrepreneurs fail, because they make too many mistakes. This workshop will help you to design your own plan to organize your business and create a profitable career.” –Wendy Rosen

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