Manahawkin, New Jersey

Pine Shores Art Biz Seminar

The Arts Business Institute and Pine Shores Art Association 

present a professional development event for artists and makers

September 22-23, 2018

Taking place at Manahawkin Community Center

775 E. Bay Avenue, Manahawkin, New Jersey 08050

Join us for a intensive two-day summit focused on growing your creative business. This program teaches practical, step-by-step, actionable strategies.

 

 

Schedule at a Glance

Saturday, September 22nd

9:00 a.m.                          Registration and Welcome

9:30 a.m. – 10:30 a.m.    The New Marketplace – Rosen

10:45 a.m. – 11:45 a.m.   Creative Marketing Strategies – Edlund

11:45 a.m. – 12:45 p.m.   Lunch break

12:45 p.m. – 1:45 p.m.    Pricing for Profit – Rosen/Edlund

2:00 p.m. – 3:00 p.m.      Sales Strategies for Artists – Edlund

 

Artist Rebecca Williams describes the results of her experience at an ABI workshop

 

Sunday, September 23rd

9:30 a.m. – 10:30 a.m.    Who is Your Customer? – Rosen

10:45 a.m. – 11:45 a.m.   Gallery Relationships – Edlund

11:45 a.m. – 12:45 p.m.   Lunch break

12:45 p.m. – 1:45 p.m.     Making Work that Sells – Rosen

2:00 p.m. – 3:00 p.m.       Build an Effective Art Website – Edlund

 

JJ Jacobs praises ABI for her workshop experience

 

Individual Course Details (all include Q&A)

The New Marketplace

This essential talk focuses on what artists and makers must know about the changing business models in today’s world. How can you earn a living with your creative business? What does the shifting marketplace tell us about the future, and how you can navigate challenges to survive and thrive?

Creative Marketing Strategies

This presentation will transform how you approach marketing. How to understand your target customer and build a compelling message to reach them. Traditional and new marketing methods, with creative and unusual examples. How to start a marketing calendar, get publicity, design email marketing campaigns, press kits and more. 

Pricing for Profit

Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct pricing formula to grow your creative business. What defines “profit” and why is it essential? Learn how to add value to your work. This talk is in two parts: pricing for wholesale/retail and pricing for fine artists

Sales Strategies for Artists

This talk presents strategies essential to increasing your sales volume through making your work collectable, leveraging your designs, selling consultatively, overcoming objections, structuring your collection; selling concepts and packages.

Who is Your Customer?

Discover your ideal target customer, and explore niche markets you may not even know exist. This presentation will expand your mind and challenge you to increase your prospective markets where your business can thrive.

Gallery Relationships

A basic tenet of selling art or handmade work is building strong relationships with your galleries. Learn how to be a good partner, how to give extraordinary customer service, create repeat sales, and how to handle the biggest asset your small business has – your customer base.

Making Work that Sells

Building a body of work in a cohesive signature style. Sources of inspiration; building a collection; design and detail; establishing a brand. Understanding trends; adding value to your work.

Build an Effective Art Website

Every artist needs a website that is inviting to the reader, shows artwork beautifully, and contains certain elements that make marketing and sales much more effective. Steps to create a website presence and message that works and how to avoid the biggest mistakes artists commonly make.

 

Glassblower Jake Pfeifer talks about the results of attending an ABI workshop

 

Our Program Speakers & Experts

Wendy Rosen

Wendy RosenWendy Rosen is a nationally-recognized arts advocate who has been mentoring artists and makers for over 35 years. Her first book “Crafting as a Business” is considered a classic seminal guide to the handmade business, and she is frequently sought after for business consulting. She is the founder of The American Made Show, The Arts Business Institute, and the American Made Alliance. 

Carolyn Edlund

Carolyn headshot thumbnail 2015Carolyn Edlund’s background includes owning a production ceramic studio for twenty years, selling extensively at retail and wholesale. Subsequently, she spent several years as an outside sales rep for art publishers, paper and gift lines. In 2009, she launched the site Artsy Shark, which is recognized as a “top ten” art business blog. She does extensive private consulting for artists, has written five e-courses on the business of art, and authored hundreds of related articles. 

 

Join us for this Important Learning Event!

Tuition for this event is only $145.00. Space is limited; enroll now.

 

 

JJ Jacobs praises ABI for her workshop experience

 

 

 

 

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