Metro Washington, DC

Washington DC Metro Workshop 2017. Learn more at

Please join us for the Thriving Artists Workshop


Artists & Makers Studios

12276 Wilkins Avenue, Rockville, Maryland

August 12-13, 2017


Artist Anne Hempel talks about her experience at an Arts Business Institute bootcamp

Want to launch and grow your own business as an artist? Interested in moving from part-time to full-time, struggling to sustainable?

This two-day workshop program is designed to guide you into a successful business model. Learn best practices firsthand with some of the top experts in the industry. 

Schedule at a Glance – Saturday, August 12

9:00 a.m  Registration

9:30 a.m. – 10:30 a.m.   The New Marketplace – Wendy Rosen

10:45 a.m. – 11:45 a.m.  Creative Marketing – Carolyn Edlund

11:45 a.m. – 12:45 p.m.  Lunch (meal provided) – Expert Panel Discussion

12:45 p.m. – 1:45 p.m.    Pricing for Profit – Wendy Rosen/Carolyn Edlund

2:00 p.m. – 3:00 p.m.      Sales Strategies for Artists – Carolyn Edlund

3:15 p.m. – 5:00 p.m.      Individual Artist Consultations (pre-scheduled)

Artist Rebecca Williams describes the results of her experience at an ABI workshop

Schedule at a Glance – Sunday, August 13

9:30 a.m. – 10:30 a.m.      Wholesale 101 – Wendy Rosen

10:45 a.m. – 11:45 a.m.    The Corporate Art Market – Carolyn Edlund/Judith HeartSong

11:45 a.m. – 12:45 p.m.    Lunch (meal provided) Special presentation: Creative Placemaking

12:45 p.m. – 1:45 p.m.      Making Work That Sells – Wendy Rosen

2:00 p.m. – 3:00 p.m.        Selling Art Online – Carolyn Edlund

3:15 p.m. – 5:00 p.m.        Individual Artist Consultations (pre-scheduled)

DAY ONE: Individual Course Details

(All courses are interactive with Q&A included.)

The New Marketplace

This essential talk focuses on what artists and makers must know about the changing business models in today’s world. How can you earn a living with your creative business? What does the shifting marketplace tell us about the future, and how you can navigate challenges to survive and thrive?

Creative Marketing 

This presentation will transform how you approach marketing. How to understand your target customer and build a compelling message to reach them. Traditional and new marketing methods, with creative and unusual examples. How to start a marketing calendar, get publicity, design email marketing campaigns, press kits and more. 

Panel Discussion – Q&A

Always a popular part of ABI workshops, this panel discussion presents successful artists and experts who will share their experience and recommendations with workshop participants. Audience participation encouraged!

Pricing for Profit

Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct pricing formula to grow your creative business. What defines “profit” and why is it essential? Learn how to add value to your work. This talk is in two parts: pricing for wholesale/retail and pricing for fine artists.

Sales Strategies for Artists

This talk presents strategies essential to increasing your sales volume through making your work collectable, leveraging your designs, selling consultatively, overcoming objections, structuring your collection; selling concepts and packages.

Glassblower Jake Pfeifer talks about the results of attending an ABI workshop

DAY TWO: Individual Course Details

(All courses are interactive with Q&A included.)

Wholesale 101

A foundational course that addresses the how’s and why’s of wholesale. Learn the power of repeat orders with galleries and retailers, what buyers want, and how to build a business using the wholesale model. Practical steps to enter this marketplace, and understand best practices.

The Corporate Art Market

How do artists sell their work for display in business environments? How to sell to architects, interior designers, building managers, curators for hospitals, and other venues. How to work with art consultants. Artist/administrator Judith HeartSong is interviewed as a former insider in this industry.

Special Presentation: Creative Placemaking

Guest speaker Todd Scalise will present a one-half hour talk during the lunch break on the topic of Creative Placemaking and how this presents opportunities for artists. Art in the public realm helps to define communities. Scalise will speak about ways to go about proposing and getting hired to create these projects.

Making Work That Sells

Building a body of work in a cohesive signature style. Sources of inspiration; building a collection; design and detail; establishing a brand. Understanding trends; adding value to your work.

Selling Art Online

Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including Print on Demand, online galleries, and more. Learn how to avoid the most common mistakes made in online selling; how to give the best presentation and increase sales.

 Our Program Speakers

Wendy RosenWendy Rosen is a nationally-recognized arts advocate who has been mentoring artists and makers for over 35 years. Her first book “Crafting as a Business” is considered a classic seminal guide to the handmade business, and she is frequently sought after for business consulting. She is the founder of The American Made Show, The Arts Business Institute, and the American Made Alliance. She is the publisher of NICHE Magazine for retailers, and recently launched the online wholesale portal Best in American Made which matches bestselling production studios with retailers.

Carolyn headshot thumbnail 2015Carolyn Edlund has a background that includes owning a production ceramic studio for 20 years, selling extensively at retail and wholesale. Subsequently, she spent several years as an outside sales rep for art publishers, paper and gift lines. In 2009, she launched the site Artsy Shark, which is recognized as a “top ten” art business blog. She does extensive private consulting for artists, has written five e-courses on the business of art, and authored hundreds of related articles. 

Judith HeartSongJudith HeartSong is the Executive Director of Artists & Makers Studios. She worked in corporate art consulting for more than 8 years, and is a professional artist with a career spanning more than 35 years. Judith’s work is in numerous public and private collections. She advises artists on working with designers, consultants, dealers and print companies. Her monthly discussion group, Salon-an Artful Conversation, is well-attended by artists and arts professionals from all over the DC metro area.

Todd Scalise is the CEO and Founder of Higherglyphics LLC in Erie, PA, which is a visual public relations firm that creates art in public places. They combine community art with turnkey project management, expert installation and merchandising to establish recognition for the communities they serve.

Personalized Business Consultations 

Are you interested in speaking with an expert about your business challenges and discussing strategies for moving forward? ABI faculty members Wendy Rosen and Carolyn Edlund will be available to meet with artists at the end of each workshop day, in 20 minute sessions.

This event has concluded. Many thanks to everyone who attended!



Many thanks to our Washington, DC area supporters:

Creative MoCo



Otis Street Arts Project

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