Arts Business Institute | Naples Florida Art Business Bootcamp

The Naples Art Association and The Arts Business Institute
present an

ART BUSINESS BOOTCAMP

April 20-21, 2018
585 Park Street, Naples, Florida

Are you passionate about being a professional artist?

Our workshops have helped thousands of small studios launch and grow into sustainable and profitable businesses. Ready to move from part-time to full-time in your art business? Join us to learn advanced strategies for promoting and selling your work in different markets.

SCHEDULE AT A GLANCE

Friday, April 20th

9:00 a.m. Registration opens

9:30 a.m. – 10:30 a.m. The New Marketplace – Carolyn Edlund

10:45 a.m. – 11:45 a.m. Creative Marketing for Artists – Carolyn Edlund

11:45 – 12:45 p.m. Lunch break

12:45 p.m. – 1:45 p.m. Pricing for Profit – Carolyn Edlund

2:00 p.m. – 3:00 p.m. Building Gallery Relationships – Carolyn Edlund

3:05 p.m. Individual Artist Consultations begin

Saturday, April 21st

9:30 a.m. – 10:30 a.m. Selling Art Online – Carolyn Edlund

10:45 a.m. – 11:45 a.m. Booth Design – Peggy Farren

11:45 a.m. – 12:45 p.m. Lunch break

12:45 p.m. – 1:45 p.m. Create an Effective Art Website – Peggy Farren

2:00 p.m. – 3:00 p.m. The Corporate Art Market – Carolyn Edlund

3:05 p.m. Individual Artist Consultations begin

Individual Course Details (all courses include Q&A)

The New Marketplace
This essential talk focuses on what artists and makers must know about the changing business models in today’s world. How can you earn a living with your creative business? What does the shifting marketplace tell us about the future, and how you can navigate challenges to survive and thrive?

Creative Marketing for Artists
Traditional and new marketing methods with specific examples of creative and unusual ways to market. How to identify your target customer, build your collector base, shape your message, plan a marketing calendar, get publicity, design effective email marketing campaigns, make press kits and more.

Pricing for Profit
Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct wholesale pricing formula to grow your business. Part two of this presentation focuses on pricing for fine artists. What formula should you use? When should you raise your prices? How can you also be profitable?

Booth Design
A basic tenet of selling art or handmade work is building strong relationships with your galleries. Learn how to be a good partner, how to give extraordinary customer service, create repeat sales, and how to handle the biggest asset your small business has – your customer base.

Building Gallery Relationships
A basic tenet of selling art or handmade work is building strong relationships with your galleries. Learn how to be a good partner, how to give extraordinary customer service, create repeat sales, and how to handle the biggest asset your small business has – your customer base.

Selling Art Online
Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including Print on Demand, online galleries, and more. Learn how to avoid the most common mistakes made in online selling; how to give the best presentation and increase sales.

Create an Effective Art Website
Every artist needs a website that is inviting to the reader, shows artwork beautifully, and contains certain elements that make marketing and sales much more effective. Steps to create a website presence and message that works and how to avoid the biggest mistakes artists commonly make.

The Corporate Art Market
How do artists sell their work for display in business environments? How to sell to architects, interior designers, building managers, curators for hospitals, and other venues. How to work with art consultants.

Our Program Speakers

Carolyn Edlund is an art business consultant who writes extensively about the business of art. She owned a production studio for twenty years, selling into wholesale and retail markets, and subsequently worked as an outside sales rep for art publishers. She is the founder of Artsy Shark, recognized as a “top ten art blog” and since 2011 has been the Executive Director of the Arts Business Institute. Carolyn speaks throughout the U.S. and abroad on art business topics and has written business courses for artists and makers on the topics of Wholesaling, Marketing, Email Marketing, Sales Strategies and Designing for Saleability.

Peggy Farren is an award winning professional photographer, author, instructor and speaker. She is the host of The Understand Photography Show that focuses on travel, nature and fine art photography. You will see her pictures gracing the covers of many local magazines, as well as national publications. Her studio has flourished while most other full-time photography studios have shut their doors in recent years. “Understand Photography” offers training for beginning to advanced photographers, portrait to nature photographers.

Personalized Business Consultations:

Are you interested in speaking with an expert about your business challenges and discussing strategies for moving forward? ABI faculty will be available to meet with artists at the end of each workshop day, in 20 minute sessions.