Naples, Florida

[BANNER]

The Naples Art Association and The Arts Business Institute
Present an

ART BUSINESS BOOTCAMP

April 20-21, 2018
585 Park Street, Naples, Florida

Artist Susan Garman talks about her experience at an Arts Business Institute workshop

Are you passionate about being a professional artist?

Our workshops have helped thousands of small studios launch and grow into sustainable and profitable businesses. Ready to move from part-time to full-time in your art business? Join us to learn advanced strategies for promoting and selling your work in different markets. 

SCHEDULE AT A GLANCE

Friday, April 20th

9:00 a.m.  Registration opens

9:30 a.m. – 10:30 a.m. The New Marketplace – Wendy Rosen

10:45 a.m. – 12 noon  Creative Marketing for Artists – Carolyn Edlund

12 noon – 1:15 p.m.  Lunch break

1:15 p.m. – 2:15 p.m. Pricing for Profit – Rosen/Edlund

2:30 p.m. – 3:30 p.m. Building Gallery Relationships – Carolyn Edlund

3:30 p.m. – 6:00 p.m. Individual Artist Consultations (pre-scheduled)

Saturday, April 21st

9:30 a.m. – 10:30 a.m. Selling Art Online – Carolyn Edlund

10:45 a.m. – 12 noon  Booth Design – Wendy Rosen

12 noon – 1:15 p.m.  Lunch break

1:15 p.m. – 2:15 p.m. Create an Effective Art Website – Carolyn Edlund

2:30 p.m. – 3:30 p.m. The Corporate Art Market – Carolyn Edlund

3:30 p.m. – 6:00 p.m.  Individual Artist Consultations (pre-scheduled)

Artist Anne Hempel talks about her experience at an Arts Business Institute bootcamp

Individual Course Details (all courses include Q&A)

The New Marketplace
This essential talk focuses on what artists and makers must know about the changing business models in today’s world. How can you earn a living with your creative business? What does the shifting marketplace tell us about the future, and how you can navigate challenges to survive and thrive?

Creative Marketing for Artists
Traditional and new marketing methods with specific examples of creative and unusual ways to market. How to identify your target customer, build your collector base, shape your message, plan a marketing calendar, get publicity, design effective email marketing campaigns, make press kits and more.

Pricing for Profit
Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct wholesale pricing formula to grow your business. Part two of this presentation focuses on pricing for fine artists. What formula should you use? When should you raise your prices? How can you also be profitable?

Booth Design
A basic tenet of selling art or handmade work is building strong relationships with your galleries. Learn how to be a good partner, how to give extraordinary customer service, create repeat sales, and how to handle the biggest asset your small business has – your customer base.

Building Gallery Relationships
A basic tenet of selling art or handmade work is building strong relationships with your galleries. Learn how to be a good partner, how to give extraordinary customer service, create repeat sales, and how to handle the biggest asset your small business has – your customer base.

Selling Art Online
Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including Print on Demand, online galleries, and more. Learn how to avoid the most common mistakes made in online selling; how to give the best presentation and increase sales.

Create an Effective Art Website
Every artist needs a website that is inviting to the reader, shows artwork beautifully, and contains certain elements that make marketing and sales much more effective. Steps to create a website presence and message that works and how to avoid the biggest mistakes artists commonly make.

The Corporate Art Market
How do artists sell their work for display in business environments? How to sell to architects, interior designers, building managers, curators for hospitals, and other venues. How to work with art consultants.

Artist Rebecca Williams describes the results of her experience at an ABI workshop

Our Program Speakers

Wendy Rosen founded the Buyers Market of American Craft over 30 years ago to give professional craft artists a way to sell directly to galleries and retailers. She also founded The Arts Business Institute, and the American Made Alliance, as well as being the publisher of NICHE Magazine.

 

Carolyn Edlund is the Executive Director of the Arts Business Institute and brings to ABI decades of hands-on experience as a successful production artist. She writes extensively on business topics and works individually with artists.

 

Personalized Business Consultations:

Are you interested in speaking with an expert about your business challenges and discussing strategies for moving forward? ABI Founder Wendy Rosen and ABI Executive Director Carolyn Edlund, will be available to meet with artists at the end of each workshop day, in 20 minute sessions.

The number of consultation appointments is extremely limited and must be pre-scheduled at time of registration. Consultation fee is $30.00 over and above tuition cost.

Don’t Miss This Incredible Learning Experience! Art Business Bootcamp is perfect for fine artists and craftspeople.

Glassblower Jake Pfeifer talks about the results of attending an ABI workshop

Tuition for this event is $225 for NAA members, and $250 for non-members.
Register for the workshop event here:

Or, add $30 for the personalized consultation, and register Here:

 

 

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