South Dakota

The Arts Business Institute

will be presenting at


South Dakota Statewide Arts Conference

September 16-18, 2013

Best Western Ramkota Hotel

920 W. Sioux Ave, Pierre, South Dakota

Co-Sponsored by:

South Dakota Arts CouncilSDFA logo 300px

Please join us at this exciting arts conference!


Wendy Rosen, Founder of The Arts Business Institute, will be delivering a keynote speech at Arts Equinox on September 18th:

Art in the New Economy … Luxury or Necessity?

and will also present a talk on:

Strategies for a New Marketplace

This overview of the creative handmade and art industry reflects on the changes over the last few years, and how artists can take advantage of new opportunities.


Wendy RosenWendy Rosen, president of The Rosen Group, has been a major force in developing American crafts into an industry. Producer of the Buyers Market of American Craft, publisher of  NICHE magazine, and author of Crafting as a Business, Wendy  has spent three decades teaching and mentoring thousands artists how to develop their work, attract galleries and market  to top galleries and luxury retailers across the US and Canada.


Carolyn Edlund, Executive Director of  The Arts Business Institute, will speak on:

Creative Marketing for Artists

This topic covers: How to  market your art or craft; your website content and design; social media; traditional forms of marketing; press and publicity; crafting an effective marketing message; reaching your target audience; what makes people buy.


Carolyn EdlundCarolyn spent twenty years running her own production studio, designing and making handmade ceramic jewelry. She has participated in over 200 retail fairs and trade shows, and sold her line into more than 1,000 store, catalog and online accounts. As founder of the ArtsyShark blog, Carolyn shares her experience in art marketing, sales, networking, selling to major retailers, and growing online sales to a global audience. She frequently does personalized consulting for artists.




The Arts Business Institute participation in ARTS EQUINOX is sponsored by:

SD Art Museum logo


Arts Equinox 2013 is a project of South Dakotans for the Arts and the South Dakota Arts Council. South Dakota Arts Council support is provided with funds from the State of South Dakota, through the Department of Tourism, and the National Endowment for the Arts.

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