Artist Profile: Dawn Whitmore

Our current goal is summed up in our vision: “to assist farmers and their families to create and preserve the history of their farmland for future generations.”

Use Rejection as a Catalyst for Change

What can you do when it seems like nothing is working? Dive into those rejections and see what happened.

Artist Profile: Jann Bauer

As a beach-inspired jewelry artist, I design art jewelry for the free-spirited woman, a woman with a bohemian soul.

Artist Profile: Meeshka Jewelry Design

As an artist who spends much time alone in the studio, it’s important for me to meet new people and be a part of something bigger.

Analyze Your Online Art Marketing Results

Although online analytical tools may take some time to get used to, they offer a clear look at the impact of your marketing, and the behavior of your prospective customers.

Art and the Corporate Market

Art consultants make it their business to work with companies to locate, purchase and install art, and that may be a good place to begin your entry into this sales channel.

What You Can Learn from Your Competition

Other artists and makers who are in the same “space” in the market have run into similar problems, and many have found solutions and ways to grow.

Artist Profile: Leora Asa

Some clients know exactly what they want, and the jobs are very straightforward; others trust my sensibilities implicitly and give me free reign.

How Direct Mail Marketing Can Boost Your Art Business

Direct mail, in the form of letters, invitations, postcards and other pieces, can help you stand out to your prospective customers, especially since it varies from the standard forms of marketing most often used today.

Staying Focused? Or Chasing Money?

Chasing grant money may require you to change the direction of your work to meet the goals of the grantmaker instead.