Artist Profile: Meeshka Jewelry Design

As an artist who spends much time alone in the studio, it’s important for me to meet new people and be a part of something bigger.

Analyze Your Online Art Marketing Results

Although online analytical tools may take some time to get used to, they offer a clear look at the impact of your marketing, and the behavior of your prospective customers.

Art and the Corporate Market

Art consultants make it their business to work with companies to locate, purchase and install art, and that may be a good place to begin your entry into this sales channel.

What You Can Learn from Your Competition

Other artists and makers who are in the same “space” in the market have run into similar problems, and many have found solutions and ways to grow.

Artist Profile: Leora Asa

Some clients know exactly what they want, and the jobs are very straightforward; others trust my sensibilities implicitly and give me free reign.

How Direct Mail Marketing Can Boost Your Art Business

Direct mail, in the form of letters, invitations, postcards and other pieces, can help you stand out to your prospective customers, especially since it varies from the standard forms of marketing most often used today.

Staying Focused? Or Chasing Money?

Chasing grant money may require you to change the direction of your work to meet the goals of the grantmaker instead.

Sell Your Handmade Work to High-End Clientele

If you use beautiful high-end packaging, and plan for a premium unboxing experience, it will go a long way to justify the value of your handmade work.

How to Improve Your Art Website About Page

These six essentials will help your website visitors get more out of their visit – and know you better.

Artist Profile: Leila Labelle

Artist Leila Labelle presents her portfolio of mixed media artworks, inspired by cultures around the world. We spoke with her about that inspiration, and her work beyond the studio.     ABI:  How did you become intrigued with kimonos and portraying them in your art? LL:  As a child, I dreamed of faraway lands. I […]