Artist Profile: Leora Asa

Some clients know exactly what they want, and the jobs are very straightforward; others trust my sensibilities implicitly and give me free reign.

How Direct Mail Marketing Can Boost Your Art Business

Direct mail, in the form of letters, invitations, postcards and other pieces, can help you stand out to your prospective customers, especially since it varies from the standard forms of marketing most often used today.

Staying Focused? Or Chasing Money?

Chasing grant money may require you to change the direction of your work to meet the goals of the grantmaker instead.

How to Improve Your Art Website About Page

These six essentials will help your website visitors get more out of their visit – and know you better.

Artist: Leila Labelle

Artist Leila Labelle presents her portfolio of mixed media artworks, inspired by cultures around the world. We spoke with her about that inspiration, and her work beyond the studio.     ABI:  How did you become intrigued with kimonos and portraying them in your art? LL:  As a child, I dreamed of faraway lands. I […]

Artist: Nadia Fairlamb

I make functional and decorative mirrors, many of them with plays on blending universal symbols that are about the inherent connection of all things, which I experience regularly in meditation and dance.

Are Consignment Galleries the Answer?

Going into a consignment arrangement with a plan and an informed mindset will help you get the most out of the experience.

How to Choose the Right Art Festival

Exhibiting at fairs and festivals has long been a primary way for artists and makers to get out in front of the public and sell their work.

How to Build an Effective Email Opt-In Form

A monthly email sent to your list is a great way to follow up after in-person meetings, and also to reach out to people who have visited your art website.

Art on Silk

We recently interviewed two painters who sell their work in a different format: silk scarves as fashion accessories. They share their stories and strategies on building their small businesses.     Artist Elena Avanesova approaches her business like a seasoned entrepreneur. She explains her inspiration, presentation and marketing, saying,  “When I first created a design inspired by […]