Jewelry Designer Uses Innovative Marketing Approach

In order to promote her collection, she came up with the idea to have a “photo shoot party” and invite friends and fans to come and model her necklaces, earrings and bracelets.

How to Display Your Handmade Work for Maximum Sales

Have a spectacular piece of high-end work that is perfect as the center of attention? Create a display using it as the star, but with lower-end items around it.

Top Website Providers for Artists

Building a website doesn’t have to be stressful or difficult, though. The sites listed below offer templates and tool packages to help you get started easily.

How Direct Mail Marketing Can Boost Your Art Business

Direct mail, in the form of letters, invitations, postcards and other pieces, can help you stand out to your prospective customers, especially since it varies from the standard forms of marketing most often used today.

Make the Best Ever Artist About Page

Why should the website visitor be interested in you as an artist or maker? Because the story of your inspiration, your concept, and your technique are fascinating.

Artist Profile: Mary Mirabal

It is there in Santa Fe that my soul comes alive and I feel inspired to paint.

The Business of Fiber Art

We spoke with three fiber artists who use very different techniques, and asked them: What do you do? How do you earn money with your art?

How Artists Can Add Multiple Streams of Income

One reason for cultivating more than one method of earning is to keep your income steady throughout the year.

You Never Know If You Don’t Ask

What I’ve found is that I’m equally, if not more afraid, when people say yes.

4 Marketing Goals that Lead to the Sale

Since it is unlikely that collectors will run across your work exactly when they are shopping for what you make, that means you have to plant a few seeds first that you will harvest later.