He doesn’t do this for fun… It’s for survival!

This chameleon has learned to survive by adapting. In this global marketplace adaptation is critical to your survival. You might not need to change your color… but there are dozens of ways to alter your brand just a little so that you can step into new markets and channels. You began your business with selling […]

Artist Profile: Mary Carol Koester

In the beginning, I took workshops in all things art related– design, color theory, drawing, marbling, calligraphy, book binding.

Dealing with Overwhelm

To make your clear vision a reality for yourself and your business, you must achieve certain goals, and so you must identify and set them.

Artist Profile: Lisa Cottone

While most customers are attracted by the aesthetic of my work, I find that many experience an extra spark of excitement when they learn that my jewelry is inspired by my work as a neuroscientist.

Artist Profile: Jessica Boehman

Though I still vend at fairs and maintain an online retail presence, the lion’s share of my effort is dedicated to becoming a picture book illustrator.

Artist Profile: Helen Rudy

My ideal customer is a high end high quality retailer/ gallery that focuses on modern and contemporary glass and works of art.

Artist Profile: JJ Jacobs

After the Boot Camp ended I went back to my hotel and outlined a business plan on how I would start selling more of my work and how I could ultimately do this on a full-time basis.

Artist Profile: Stacy Simbrom

With all that technology has given us, it has become much more important to keep American Craft alive and thriving as a part of the heritage we leave to our future generations.

Artist Profile: Loretta Lam

But I felt the pull to take my work to a bigger audience. So I signed up for an Arts Business Institute workshop – some of the best money I ever spent on my business.

Artist Profile: Millie Kaufman

The Buyers Market of American Craft opened my business to buyers who appreciated my handmade greeting cards more than the people who attended the small craft fairs where I sold my cards. The buyers looked at my cards as artwork versus just another “run of the mill” greeting card.